Technology empowerment: Old brands new tricks


Cut into strips of mung bean dough, the texture is delicious, poured two spoonfuls of special sauce, supplemented by cilantro embellished, the owner, Uncle Mu, three times,

five times, handed a bowl of authentic Tianjin Guoba dish to the diners. "In the past, it was just for the neighborhood. In the past two years, the number of tourists from other places has gradually increased, and it is getting too busy."

Leaving the northwest corner of Tianjin subway station, the eye is a "food guide map". The northwest corner is named because it is located in the northwest corner of the old city of Tianjin, and there are more than 200 merchants in the area, mainly engaged in food business.

Traditional food shops such as Guoba dishes, noodle tea, and beef patties are marked one by one, and there are descriptions of the changes of the old shops on the side. Every day, diners from all over the world gather here to taste an authentic breakfast.

In recent years, Tianjin is committed to creating a number of consumer characteristic blocks, and many blocks represented by the northwest corner continue to improve the quality of service.

In order to let citizens and tourists "eat well", Hongqiao District has created a "Northwest corner characteristic food map", with food coordinates, entry and exit locations, emergency evacuation places and so on at a glance.

The changes of many shops in the northwest corner reflect the development trend of urban renewal, and the road of clustering and high-quality development of old flavors. Today, the northwest corner can reach nearly 20,000 daily visitors.

In addition to the northwest corner, the breakfast food in each district of Tianjin has a different taste. In order to highlight the characteristics of Tianjin breakfast food and stimulate the new vitality of tourism consumption,

Tianjin Culture and Tourism Bureau has coordinated many characteristic breakfast spots in the region and carefully organized and drawn the "Breakfast Tianjin Tourism Map" to guide tourists and citizens to walk through the streets and alleys to find the authentic taste of Tianjin.

Technology empowerment: Old brands play new tricks

Foot stone road, eye view high archway, "Jinmen hometown" four golden characters stand out, located in Nankai District of Tianjin ancient Culture Street has always been a gathering place for food. Gobuli steamed stuffed bun, Erduoyan fried cake, GUI Faxiang Mahua...... Nearly 100 famous Tianjin cultural symbol representative shops are arranged among them.

Along the street, GUI Faxiang 18th Street Mahua store is not far away. Punch card Tianjin Mahua, is one of the "ritual sense" of many tourists.

"Sales in the latest month are up 40 to 50 percent year on year." Shop assistants told reporters that with the arrival of the summer tourism boom, the sales of local specialties also ushered in the peak season.

Tianjin Guifaxiang 18th Street twist making skills have been selected into the national intangible cultural heritage representative project list, under the inheritance of generations of artisans, so that the old taste can be passed on.

But old taste never means old. "Young people want fresh, sophisticated new products." Zhao Zheng, deputy general manager of Tianjin Guifaxiang 18 Street Mahua Food Co., LTD., admitted that in recent years, in order to keep up with the pace of young consumers, the company spent a lot of brains.

From the small and easy to carry small twist, to the more healthy sugar, high fiber twist, because of the creation and the revival of GUI Fa Xiang 18 street twist in the "more than 90 years old", the innovative taste in the bone once again stimulated.

In recent years, time-honored food enterprises have focused on technological innovation and created a number of excellent products with both the flavor of The Times and technical connotation.

"Let smart technology enable the production process, while retaining traditional characteristics, give a new era connotation, attract the attention of a new generation of consumer groups." Tianjin time-honored association secretary general Xing Jianhua said.

Innovation scene: Old food fusion of new ideas

Before the meal, the identity is extracted from the blind box, during the meal and the actor interact as a "man in the play", taste the Tianjin culture from the play and plate, Tianjin Impression City Old Dock restaurant "a good play" recently attracted a lot of guests.

"Integration is the key." Wang Jing, project manager of Tianjin North Performing Arts Group Business (Cultural Tourism) Development Center, said, "We tell about Tianjin food culture in the form of a drama,

and many audiences are very excited about what kind of food they can eat in the drama. At the same time, through the live 'play' with the actors, diners can enjoy an immersive feast of sight, sound and taste."

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