Nowadays, diversified consumer demand is driving the integration and development of the traditional food industry. Lu Jingwei, deputy director and associate researcher of the Institute of Digital Economy of Tianjin Academy of Social Sciences, said: "Opening up the boundaries of different consumption forms such as food,

housing, transportation, tourism, shopping and entertainment, forming cross-border integration, bringing not only the growth of consumption scale, but also the optimization and continuous extension of the cultural and tourism industry chain."

Focusing on five major sectors such as "night food and taste, Night High Jincheng", Tianjin launched a number of immersive, experiential and interactive consumption scenes in the summer to further release consumption potential. More and more food enterprises also comply with the policy, the "integration" as the main theme of development.

"The business target for the first half of the year has been successfully achieved." Liu Fang, deputy general manager of Tianjin Food Group's Guishunzhai Food Co., LTD.,

told reporters that while traditional furnace cake, white pastry and other products remain stable, the company will open up various forms of consumption such as Guishunzhai Pastry culture and History Museum.

"The museum displays more of the business philosophy and history of time-honored brands, and innovates interactive business methods such as DIY production." Liu Fang said.

"We will implement the 'breakfast project' into the work of establishing Tianjin's urban tourism brand, expand the tourism industry chain, integrate tourism elements such as' accommodation,

travel, tourism, shopping and entertainment 'into the food tourism route, create a new scene of diversified cultural tourism consumption, stimulate new momentum of cultural tourism,

release new vitality of cultural tourism consumption, and build Tianjin into a tourist-friendly tourism city." Continue to expand the attractiveness of Tianjin." Tianjin Culture and tourism Bureau Party secretary, director Zhang Jian said.

Food and beverage consumption "another fire" China's economy "to a new level"

Just past the May Day holiday, in Beijing Liangma River, people came early to the blue Harbor restaurant in front of a long line; In the major night markets in Shenyang, there are an endless stream of foreign tourists who come to taste the special food such as chicken rack and cold noodles.

After the "Zibo Barbecue" became popular, sales of barbecue in Rizhao, Weihai, Yantai and other Shandong cities increased several times compared with before the festival......

Eating and drinking, people have accumulated a long time "taste buds" demand concentrated release; In the midst of laughter, food adds a layer of happiness and satisfaction to people's holiday life.

The scene of the recovery of consumption in the catering market around the country not only makes this "May Day" a "golden week" in the true sense, but also releases a positive signal that China's economy continues to improve.

Data witness that "taste bud travel" adds another fire to cultural travel consumption

The Ministry of Commerce monitoring data show that this year's "May Day" holiday national key retail and catering enterprises sales growth of 18.9%, of which, catering leisure consumption continued to hot, key catering enterprises sales growth of 57.9%.

From all over the world, whether it is the crowd in front of the restaurant, the pace of the store waiter trotting to welcome customers, or the lights of the city at night, it is a direct reflection of this set of data.

Food and beverage consumption "another fire" China's economy "to a new level"

People enjoy food at the Beiping Street night market in Xianyang, Northwest China's Shaanxi province, April 28, 2023. Beiping Street Night Market is one of the night economic characteristics of the district,

with more than 150 shops and nearly 100 stalls, gathering a variety of Shaanxi and other parts of the country's special snacks. (Photo by Zhao Bing/Guangming Photo)

At Ma Kai Restaurant in Beijing's Drum Tower, Di 'an Men Wai Street, sales increased by about 30% during the holiday, and seven stir-fry chefs in the back kitchen are working hard to make delicious memories for visitors to Beijing.