Recently, the Shandong Provincial Department of Industry and Information Technology and other 11 departments jointly issued the "Opinions on Accelerating the high-quality development of the textile and garment Industry",

according to the "Opinions", Shandong will support the construction of Qingdao, Jinan, Weihai and other fashion cities to create a "fashion Shandong". By 2023, Shandong will strive to cultivate more than 5 internationally renowned textile and garment enterprises with annual revenue of more than 10 billion yuan,

and expand and strengthen a group of potential enterprises with annual revenue of more than 2 billion yuan. So, how to make this industrial belt upgrade iteration and release potential energy? Fashion city construction, and why mentioned Qingdao, Jinan and Weihai?

Optimize the layout of textile and garment industry clusters，Create a number of textile and garment characteristic towns

Shandong Province is a major province in China's textile and garment industry, and its main business income has long ranked among the top three in the country. Textile and garment is also a traditional advantageous industry,

an important pillar industry and a livelihood industry in Shandong Province, which plays an important role in stabilizing growth, promoting employment and ensuring people's livelihood.

In recent years, influenced by many factors, the international and domestic competitive advantage of Shandong textile and garment industry has weakened, and the pressure of industrial transformation and upgrading has increased.

Among them, textile is the main body of Shandong textile and garment industry, accounting for the proportion of the province's textile and garment industry income has remained above 60% for a long time.

The "Opinions" issued this time is to further accelerate the high-quality development of the textile and garment industry in Shandong Province and truly enhance the energy level of industrial clusters.

Take the beauty industry as an example, there is a saying in the industry: no girl, only buy a lipstick. Perfect Diary and flower West is a representative of the new domestic beauty makeup, only two years, broke through the beauty brand annual sales of 1 billion growth ceiling.

Behind the explosive rise of the domestic cosmetics industry, it is inseparable from the strong supply chain support of the back end of the industry, and the source of good products is called "supply chain superman" by the industry.

Chinese beauty look at Guangzhou, is the beauty industry everyone is familiar with a sentence. According to Ali big data, 75% of Tmall beauty comes from Guangzhou, and Guangzhou beauty is selected as the top ten explosive industrial belt in 2020.

Similarly, in the first half of this year, Taobao released the first batch of 10 billion digital industrial belt, a total of 23 covering 4 provinces and 12 cities, Zhejiang picked 9. Zhejiang clothing, department stores,

sports and other industries are taking advantage of the new consumption outlet, entering the digitalization of supply and demand, the brand of factory goods, and the traditional industry highlights the new effect of cluster.

The development of industrial clusters under industrial coordination will have more momentum for development. "Opinions" proposed that Shandong will optimize the layout of textile and garment industry clusters. Promote Qingdao knitting, children's wear,

textile machinery, Binzhou textile, rope net, Yantai sweater, home textile, Weifang men's wear, home textile, Zibo textile and garment, Linyi men's clothing processing, labor protection gloves, Jining gloves,

leisure wear, Dezhou textile materials, cotton textile, Heze cotton textile, Zaozhuang knitted clothing, Liaocheng cotton textile, batik and other characteristic industrial clusters to further expand and strengthen, We will accelerate efforts to achieve high-quality development.

In terms of improving industrial cluster services, further enhance the support services for consumption upgrading and clothing production capacity of textile and garment markets such as Luokou in Jinan,

Jimo in Qingdao, Lanshan in Linyi and Zibo in Zichuan. Support in the subdivision of industrial clusters, strengthen differential development and cluster supporting, and create a number of textile and garment characteristic towns with strong innovation vitality and distinctive industrial characteristics.

Taking Hangzhou, Jinhua and Suzhou as an example, the birth of three billion digital garment industry belts, the comprehensive strength of the garment industry directly attacks the Pearl River Delta.

More subdivision, stronger and bigger, is the direction of the development of Shandong textile and garment industry.

Internationally, the five major fashion capitals are: New York, London, Paris, Italy, Milan and Tokyo. In a certain country, there was once an international magazine ranking, a certain country into the global fashion capital seems to be only one city Shanghai.