From taste, emotion to life attitude, and then to this year's vision of "doing pleasure", the "pleasure" that Dove has always advocated has been sublimated step by step, and now it has become a "pleasure" that enables more people to grow and advocates to help others bloom the ripples of hope.

In order to convey the ripple effect of pleasure, Dove recently held a "Pleasure, more than you" - Dove "chance encounter" salon in Shanghai, and held a female video art exhibition together with Harper's Bazaar, aiming to further show the contemporary people's pleasure perception and the positive impact of Dove's "pleasure power" through salon sharing, video art and other forms.

Wan Jinling, vice president of marketing for Mars Wrigley China, said that after joining Mars, as a woman, she saw Dove's support for women in brand values. "We have always put pleasure at the heart of our constant communication with consumers, and Dove has become good friends with many female spokeswomen, and together we have created many classic pleasure images that connect our real world with a female perspective."

Therefore, Dove brand, together with Harper's Bazaar, shared the precious images of women's growth witnessed in the 30 years since its entry into China through the exhibition of female video art.

This film festival is divided into four units, from the beginning of the 1990s when Dove entered China, the economic development brought by reform and opening up made Chinese women gradually pay attention to their own beauty bloom, to the new century in 2000, with "steel roses" as the sign of The Times brought by the bloom of female courage, and to the recent decade of women from the "fission" of self. Become more determined in the pursuit of pleasure.

This film festival brings together the changes of female art images in the past 30 years, the female style of the era created by Harper's Bazaar, and especially presents the growth story of the students of Dev's "her Academy" in Guizhou. The students of "Her Academy" have become the protagonists of the Art film Festival, and the beautiful state of their life after being promoted and improved in the camera has become the latest annotation of "pleasure" in the film festival. The students of "She Academy" not only master new practical skills, but also lead more local women to start businesses and create, develop and inherit the local scenery and culture, and create a better life for their families and the next generation.

"The experience also made us deeply feel the power of delivering pleasure," said Zeng Rong, brand director of Harper's Bazaar, referring to the experience of shooting in Baiyan village, Guizhou province. She said that now women's pursuit of beauty consumption has changed, no longer blindly follow, but pay more attention to the emotional connection with the brand.

Brands also need to pay more attention to resonating with consumer emotions, and Dove is at the forefront of the industry in this regard.

In fact, Dove has launched a number of initiatives around the world to support local women and their families to improve their incomes and living standards, and the "She Academy" project is an important initiative of Dove in China.

In March this year, Dove Brand's Global Vision - Do your Best to Be happy, was released in China.

By 2030, Dove is committed to supporting one million people, including women and their families and communities, to achieve prosperity.

In China, Dove launched Her Academy to implement the vision of "Doing Your part for Pleasure", providing a platform of knowledge and skills for local women to support the development of Chinese women, their families and their communities.

Wan Jinling said that with the development of The Times, Mars has also realized that consumers' expectations for the brand are not only about the product itself, but also about the value and vision that the brand represents. Mars wants consumers to truly feel that with every piece of Dove they eat, every pleasure they get is creating a ripple of hope that will make a positive difference for more people. So today, Dove's vision is not a slogan, but concrete action to help cocoa farming communities and more women thrive around the world.

The future begins with the present, and pleasure is the core brand vision that Dove has been communicating with Chinese consumers over the years.

In the future, Dove will continue to pay attention to consumer demand and keep pace with The Times, give the brand vision new connotation, with practical actions, continue to explore more empowering women, families and society models, encourage more people to join, so that the pleasure of greater ripples.

About Mars Wrigley

Mars Wrigley is the world's leading snack food manufacturer, headquartered in Chicago, Illinois, USA, with more than 34,000 associates in nearly 70 countries worldwide, responsible for the production and marketing of chocolate, chewing gum, mints and fruit candies. With a vision to "Inspire Moments of Everyday Happiness," Mars Wrigley is committed to creating more moments of happiness for our consumers.

Mars Wrigley owns many well-known brands, These include DOVE®, SNICKERS®, M&M'S ®, CRISPY®, DOUBLEMINT®, EXTRA®, 5™, TATA®, and PIM ® POM®, Swiss Sugar ® (SUGUS®), SKITTLES®, MALTESERS®, etc. Every day, families in more than 180 countries and regions around the world can enjoy the wonderful products created by its products.

As the largest division of Mars in China, Mars Wrigley continues to introduce innovative products for local consumers, but also a wide range of offline, online and other channels, aiming to bring millions of Chinese families a healthier, more diversified, more modern and more convenient consumption experience.

About Dove

Dove is a well-known chocolate brand of Mars Wrigley, which has entered China for 30 years. "Milk is fragrant, silky enjoy" Dove chocolate has long become a food for people to convey their emotions and enjoy happy moments.

Women's pleasure is the core brand vision that Dove brand continues to communicate with Chinese consumers over the years, Dove supports everyone, even in the face of obstacles and prejudices, still can give priority to do what they like, are making more voices and stories of women from all over the world known to the world, the brand firmly believes that only through today's action, To build a more inclusive and diverse tomorrow.