On March 17, the original independent designer brand SHANG1 BY SHANGYI Autumn/Winter 2024 collection made a low-key debut during Beijing Fashion Week.

The brand with "boundary exploration" as the core design concept, intended to be rigid and soft, internal and external, beautiful and practical, introverted and publicity between the idea of game design.

The perfect interpretation of the female personality charm and inner confidence, and in the practical, functional and purpose of the main travel law.

Through exploration to find the modern women's real personality needs and the expression of beauty.

This season, many shows with their own "noise reduction" properties of black, gray, brown as the "protagonist" of the big show, with a little warm colors to decorate.

The whole reveals a feeling of being noticed and wanting to be covered, which is also a different kind of visual experience that many high fashion brands want to convey to the public.

Secondly, in product design, the brand still continues the classic "profile" design style.

Through the design of the ubiquitous but full of collision details and the stitching of different fabrics.

Create an independent sense of color space with brand characteristics, and quite personalized profile language. And through the chic silhouette design sense shortens the gap between practicality and aesthetics, so that everyday wear has a strong personal "color" of elegance and certainty.

It is worth mentioning that this season's product design uses a large number of imported environmentally friendly leather materials, high cashmere/wool content fabrics and rare domestic strong shrinkage process knitting fabrics and other neutral fabrics, and is integrated with sequins, beads, hot drill and other crafts.

In the simple style into more in line with the practical function of the focal design, while emphasizing the distinctive style, without losing the expression of "practicality", so that the clothes can be more suitable for a variety of daily occasions.

The original intention of SHANG1 BY SHANGYI's product design is to give modern women more power through clothing and the "posture" it shows, so that they can show themselves confidently and strongly, whether you are gentle, or free and easy, or soft and soft, you can show your attitude to the outside world through clothing.

It is understood that the brand manager Cui Yinji officially founded the designer women's brand in 2018. The main user circle is the light luxury consumer group, and the products tend to be "static luxury, minimalist, soft" style.

In the design, the visual elements of contemporary art are integrated, and the minimalist form and the spiritual core of feminism are used to create the style of modern independent women.

The concept of the brand is to break the boundaries of society's definition of women.

In different life scenarios, it provides modern women with different clothing choices and lifestyles to show their different selves.

Use fashion to show the strength and depth of women, and explore more infinite possibilities in life.