German luxury brand MCM is launching its first lingerie and homewear collection for spring/summer 2020.

Following the essence of the brand heritage travel, while integrating modern design, the series fully demonstrates MCM's integration and recognition of the new era culture.

From design and production to label packaging, the MCM lingerie collection is committed to sustainable development goals.

In terms of fabric selection,MCM uses Egyptian Giza cotton, which is more environmentally friendly than traditional cotton, and the yarns made from this Egyptian cotton are excellent in strength and fineness.

As the first brand to use such high-quality sustainable fabrics in the production of underwear,MCM incorporates a healthy balance between the natural environment and social responsibility into its core values, expressing the brand's vision for a sustainable future.

MCM redefines underwear as more than just intimate clothing or home wear, but an independent tool for individuality and freedom of expression.

The comfort of underwear not only comes from the touch of the fabric, but also relates to the overall feeling of the wearer from the inside out.

The MCM lingerie collection features classic lingerie styles for men and women, including briefs, boxers, bras, as well as women's leggings, cropped tops and cycling shorts.

The design style shows the bold vitality and colorful elements since the birth of the MCM brand in 1976, while paying attention to the comfort of wearing.

In the whole collection of soft color scheme, in addition to the classic white and black, bright red and blue-gray stand out, in addition to yellow, red, orange and pink mainly colorful organic cotton stockings make the whole collection lively and interesting.

Each product is adorned with the MCM classic letter logo, while the waist details are inspired by the Half Logo on the iconic Milano handbag.

The mulberry silk home wear collection combines comfort with MCM classic elements.

The collection includes double-sided long nightgowns, pajama sets, belted pajama shorts, house pants, boxer pajama shorts and eye masks.

with the brand's classic cognac base colour decorated with MCM black letters or the iconic Visetos pattern.

The home wear collection is suitable for a variety of wear forms, both as a comfortable interior and can be used as a unique matching piece.

These lightweight, comfortable and easy-to-carry pieces are a wardrobe staple for the contemporary global traveler looking for individuality and freedom.

The MCM Lingerie and homewear collection will be available in MCM boutiques and on the MCM website in January 2019.