On December 13, the 2023 (20th) "Top 500 World Brands" list compiled by World Brand Lab was announced in New York, USA.

Kweichow Moutai continues to climb the world rankings, ranking 225th, jumping 12 places from last year, and ranking more stable among Chinese brands, ranking 19th.

This time, Chinese brands surpassed Japan for the first time with 48 entries, ranking third in the world and entering the second camp of the world's major brand countries. State Grid, Tencent, Haier, Industrial and Commercial Bank of China and Huawei are also on the list with Kweichow Moutai.

This year's "World's Top 500 Brands" covers a total of 47 industries, and a total of 35 brands in food and beverage are listed, ranking first. Kweichow Moutai is also the number one company in the food and beverage industry in the list of Chinese brands.

The list shows that there are as many as 225 "century-old" companies that are 100 years old and above this year, accounting for more than 40%, and Aviva and Kweichow Moutai have a long history of more than 300 years, ranking second or third in the brand age.

of the 48 Chinese brands on the list, only Moutai, TSINGTAO, WULIANGYE, Bank of China and AIA outperformed Bailing. By industry, food and beverage brands are the oldest, with 30 of the 35 brands over 100 years old.

Empirical research by the joint team of World Brand Lab and SuperFinance found that multinational brands are gradually feeling these related pressures brought about by globalization, and brand expansion strategies need to shift to multiple localization, and improve the brand's ESG(environmental, social and governance) performance as a shortcut. Because the correlation between brand value and ESG performance is getting stronger and stronger.

It is reported that The World's 500 Most Influential Brands (The World's 500 Most Influential Brands) is judged based on the brand's global influence. The so-called Brand Influence (Brand Influence) refers to the ability of the brand to open up the market, occupy the market and obtain profits. According to the three key indicators of Brand influence, namely Market Share, Brand Loyalty and Global Leadership, the World Brand Lab has conducted a comprehensive score on more than 8,000 well-known brands worldwide. Finally, it launched the world's 500 most influential brands.