It is understood that the founder of G-COVE Fupeng Green Technology is Malaysian Chinese Mr. CAI Yihong, with many successful experience in entrepreneurship, in December 14, 2017 in Hong Kong established FOOTPRINT ASIA Fupeng Asia, headquartered in Shanghai, and completed the brand upgrade this year. To build a circular economy with the new brand of "G-COVE Fupeng Green Technology Group Co., LTD." (hereinafter referred to as Fupeng Green Technology). As of June 2023, Fupeng Green has more than 180 patents for inventions, soft materials and appearance, reached cooperation with many of the world's top 500 enterprises, and has grown into a global benchmarking enterprise for the replacement of plant fiber plastics, and was rated as one of the top 50 enterprises changing the world by Fortune magazine. Won the Hurun Fortune Unicorn Enterprise, CNBC Disruptor 50, BIG Global Innovation Award, Seal Award and other honors.
The vision is to replace plastic in the future
How close are plant fibers to our lives? As early as decades ago, we began to use egg trays made from plant fibers.
Out of confidence in the environmental protection industry, Fupeng Green Branch chose to enter the pulp molding circuit. Pulp molding is also known as "plant fiber molding products", compared with traditional plastic packaging, its biggest feature is that it can be 100% natural degradation, compostable, recyclable, discarded in the soil for 3-6 months can be naturally degraded.
Since its establishment six years ago, Fupeng Green Technology has also carried out a series of innovations in material science, process development, equipment technology, product design and other aspects.
In terms of raw materials, the company currently uses not only bamboo as raw materials, but also plants rich in natural resources such as hemp and reed, industrial waste such as bagasse and coffee grounds, and agricultural waste such as straw, chrysanthemum stalk and rose stalk. "We need to use more agricultural waste or more raw materials that have not been exploited to make our products," CAI told reporters. At present, several kinds of flower rods have been used in the product packaging customized for international well-known brands, and the flower cake packaging of domestic well-known brands will also use local rose rods in Yunnan in the future, which is both environmentally friendly and creative.
In terms of process and equipment, Fupeng Lvke's equipment and molds are independently developed, and fully automated equipment replaces traditional manual processes to ensure high quality and mass production of orders. The company is not only a material company, but also creates a whole industry chain including a sustainable ecological cycle system of renewable plant fiber system (FES) - environmentally friendly intelligent equipment manufacturing (IOT) - product production - logistics supply chain - biological waste disposal (BWP), thereby reducing costs and making more people willing to replace plastic with pulp molding products.
Committed to the plastic replacement of plant fiber, Fupeng Green branch can currently produce integrated molding, waterproof and oil-proof, heating and freezing plant fiber products, its original process can make the performance of paper fiber as strong as plastic, products include food packaging and industrial packaging two series, Among them, food packaging includes fast food, frozen food, supermarket tray, instant food, durable storage food, cup LIDS and straws, agricultural products, consumer goods and other products; Industrial packaging includes 3C products, FMCG, cosmetics, household appliances, agricultural products such as fresh fruits & eggs, and packaging for coffee and milk tea shops.
Fupeng Green Technology in product design innovation, to provide customers with differentiated solutions, products have won the red dot design award. In the case of a PIZZA box, the product forms in one piece and is strong enough to be used in microwaves and ovens. Another product is a snack plate used at the home of the US SUNS. It is shaped like a basketball court, you can hold it up on three fingers, and most importantly, it is oil-free, and fries and roast chicken will not seep. Both products have patents on invention and design.
Since its establishment, Fupeng Green has eliminated 6 million tons of plastic and reduced carbon dioxide emissions by more than 10 million tons.
Broad prospects under the background of "double carbon" and "plastic ban"
This year is the first time Fupeng Green Co participated in the Expo, the whole journey can be described as "far beyond expectations".
As the only plant-based environmental protection packaging enterprise at the exhibition, the company has gained a lot of attention from customers at home and abroad, and has communicated with more than 100 potential customers and more than 60 customers in depth. At the same time, Fupeng Green also participated in the special promotion meeting with the theme of "' Ning 'Juhongqiao wins the future" and participated in the centralized signing of key projects.
This is inseparable from the impact of policies such as "double carbon" and "plastic ban" on the industry. China has proposed a "double carbon" goal, that is, carbon dioxide emissions strive to reach the peak of carbon before 2030, and achieve carbon neutrality before 2060. Scientists have proposed that to limit global warming to 1.5 degrees Celsius, global emissions must be halved by 2030 and net zero by 2050. China has repeatedly issued a "plastic ban order", and the European Union, the United States and other economies have also introduced relevant bans.
This is a good opportunity for the environmental protection material packaging industry and even the entire environmental protection industry. According to the report of market Research company Grand View Research, with the continuous improvement of the penetration rate of pulp molding products to plastic products, pulp molding products are growing rapidly, and the global pulp molding packaging market size is about 5.111 billion US dollars in 2022, and it is expected that between 2023 and 2027, This figure will grow at a compound annual growth rate (CAGR) of 7.60%.
Fupeng Green technology through the application of plant fiber technology, design, development and manufacturing, to provide customers with transformative solutions to eliminate single-use plastics, from the first $32 order to today's international group, the company is expected to ushered in rapid development next year, in the next 3-5 years on the secondary market.
As a leading supplier of plant fiber products, Fupeng Green has production bases, R & D centers and sales centers in 19 countries and regions around the world, and has built 26 factories and production bases in China, including 6 direct investment factories and 20 cooperative factories, to quickly meet global customer needs through intelligent supply chain. Previously, the company's products were mainly for the world's top 500 enterprises. Beginning in 2022, with the enhancement of domestic environmental awareness, the domestic market demand continues to increase, and many well-known domestic brands and benchmarking enterprises have become customers of the company.
Fupeng Green and Changning have a profound relationship, as long as the establishment of the Asian headquarters before the establishment of the office. Changning has a sound innovative service system and enterprise support measures, attracting a large number of talents, especially international talents to settle down. Chairman CAI Yihong, as a Malaysian Chinese, has introduced a group of Malaysian students to work in the company; Changning power green low-carbon track, environmental protection technology industry has given great attention and strong support; Changning has gathered a large number of foreign enterprises, especially the regional headquarters of multinational companies, which is conducive to communicating with potential customers - the headquarters is located in Changning, which is convenient for the company to expand and cooperate in the country and even the world.
CAI Yihong stressed: "Hope to let consumers understand that 'packaging is the last mile of plastic reduction', G-COVE Fupeng Green has always insisted on using science to uncover sustainable development."
