"We have done a terrible job in the last decade of developing a new generation of movie stars," says one senior Hollywood agent, leading to the fact that it is the older generation who are now leading Hollywood's international blockbusters.

In the view of Hamilton, the chief operating officer of the United States "protagonist film", the current situation of the Hollywood star system "youth" is exactly from the traditional DVD industry "crash" in 2008.

Relying on traditional theaters and the huge DVD market, stars can ensure sufficient visibility and popularity, and IP movies have not yet emerged, most Hollywood projects are still built around the "star system", and the box office and appeal complement each other and promote each other.

It is from the "Twilight" series in 2008 that IP gradually replaced the status of stars in movies and audiences, and now, the two male and female protagonists of the "Twilight" series are still far from the superstar:

Robert Pattinson is more because of the "New Batman" established box office status; Kristen Stewart has starred in art films such as Spencer, but she still lacks a breakthrough in commercial blockbusters.

"It's clear that for movies like Twilight, IP is the real star," said veteran producer and director Aaron Kaufman, who analyzed the shift in Hollywood, "because IP is more stable and doesn't mess with social media."

But it has also led to neglect of the next generation of superstars, leaving only Marvel superheroes and influencers on Hollywood shelves."

Because of the proliferation of Marvel's IP and streaming business, there are fewer opportunities for younger actors to become household names like Harrison Ford, Schwarzenegger, and Cruise.

Up-and-comers like Tom Holland "Spider-Man" and Chris Hemsworth "Thor" have long Marvel contracts that limit their breaks in other film genres, and stars like Ryan Gosling, Jennifer Lawrence, Michael B. Jordan, and the younger Timothy Chalamet "Sweet Tea" are also growing rapidly. But their box-office appeal has been shaky.

In addition, Hamilton, chief operating officer of the US "leading role film", also believes that although Netflix and other streaming platforms are "not bad money", the roles of the new people directly walk online channels, and the lack of opportunities to hold grand world premieres in traditional theaters, resulting in Hollywood's "star-making movement" for them is far less than the previous generation of stars, "they no longer have that kind of brilliant atmosphere."