Innovative solutions lead industry change

Shanghai Textile and Fashion Industry Development Co., LTD., affiliated to Oriental International (Group), has been committed to supporting global "new Chinese" brands, institutions and designers,

actively looking for new Chinese innovative solutions and business opportunities, and advocating the development of industrial branding under the environment of Chinese cultural Renaissance.

How to lead the apparel industry to change? Tong Jisheng, chairman of Oriental International Group and director of the organizing committee of Shanghai Fashion Week, said: "The new Chinese development requires designers to lead fashion with innovative works,

but also to make products accessible to ordinary consumers, and at the same time, to form new consumption and promote Chinese philosophy to the world." Industrial development should not only be paved with state-owned textile enterprises such as Oriental International,

but also strive for more policy support. Specifically, in terms of technology, "artificial + intelligence, traditional + subversion, linear + three-dimensional, fabric + equipment"; The breaking down of two walls in commerce:

the wall between the shop and the factory, between the consumer and the supplier; In the communication of event marketing awareness and play, each season packaging several designers, launched several brands;

In theory, in addition to digging the traditional culture, but also in the process, color, surface accessories, ergonomics and other disciplines for in-depth research.

"The new Chinese style needs fashion capital and ultimately forms the re-development of the fashion economy." Only by transforming it into an industry and economy, and making the first, second and third industries interconnected, can a new Chinese ecosystem finally be formed, and new Chinese style gain a foothold in the world fashion industry."

In general, as a direction of Chinese cultural innovation, new Chinese clothing still has a lot of room for imagination. It requires the creativity of designers, the operation of commercialization, the recognition of integration with The Times,

and the passion for local culture. It is hoped that cultural workers, designers, business operators, etc., will work together to find a balance in inheritance and innovation, and make New Chinese style an important part of China's cultural soft power.The shoulder silhouette is "big" and fashionable

After an overall grasp of the history of Western fashion, an interesting phenomenon will be found: the width of women's shoulders changes in alternating states, designers use or towering, or wide,

or mock shoulder shape to change the body proportion and express fashion attitude. The techniques of creating silhouette shoulders in fashion are endless. The broad shoulder outline extending laterally is exaggerated. Generally,

the shoulder can be square and round. The wide shoulders extend lengthwise to create a sharp angular silhouette like sharp shoulders, making the shape feel futuristic; And more big shoulder shapes appear in the way of vertical and horizontal extension interaction, such as puffed sleeves, leg of lamb sleeves, pagoda shoulders and so on.

This autumn and winter show, all kinds of big shoulders come and go on the runway, and what is more exaggerated is to let the shoulder pads that should be "hidden" appear in front of fashion viewers,

becoming a part of the dress dress bling. When wearing a return to reality, the key to controlling this wave of big shoulder fashion is to control the proportion and material, especially some entry-level silhouette shoulder items, as long as they are suitable, they can not only meet the daily style of wearing, but also show temperament.

Practical fashion: Big shoulder suit

Shoulder shape very affect the overall shape of the temperament presented, this point of the hip shoulder should feel a lot, shoulder pads are undoubtedly daily wear to assist the formation of the illusion of wide shoulder "invisible weapon",

but in use should pay attention to the size of shoulder pads and clothing material fit, if the pursuit of the "double door" ratio, will lead to the overall shape imbalance.

The most common daily shoulder-padded clothing item should be the suit jacket, which has not retreated from the popular line in recent years, and awarded it the "most stable fashion item award in this century" is not too much, and it is also the entry-level item to choose for this wave of big shoulder trend to return to reality.

Material stiff: long silhouette coat

The intervention of stiff material is also one of the ways to achieve a big shoulder shape, cowboy and leather personality are strong, and the design of a wide shoulder directly doubles the aura.

Hardness of the broad shoulder in the blunt sense of the more obvious style will bring a sense of strength, angular wide shoulders will have different degrees of warping, showing a more lively and dexterous image.