Because there are many brands that want to go to the fashion Week, but the time and opportunity window are very small, everyone has to attend, which requires us to conduct extremely strict selection activities,

we want to leave more opportunities for young and creative brands. For example, women's clothing brand events are held twice a year, one lasting nine days; The menswear brand event is held twice a year for six days;

Haute Couture is twice a year, and one lasts only four days. It can be seen that the deadline of fashion week is very short, and many brands want to present themselves, so how to choose the invited brands is also a very difficult task for us.

Pascal Morand expressed appreciation and recognition for the rapid development of Chinese brands. He is very happy to see more and more Chinese brands at Paris Fashion Week, especially to see a lot of very talented Chinese brand designers,

such as Chinese designer Weijun Yun is not doing ready-to-wear brands, but more to the development of haute couture brands. These young Chinese brands have been welcomed by the French local selection joint committee,

he said, noting that the members of the selection joint committee are media workers and buyers from all over the world, who choose what brands are suitable for presentation, and everyone has witnessed the vigorous development of China's emerging design power in recent years.

Pascal Morand said that as one of the judges of the selection committee, he saw that many emerging brands in China are very talented. What he calls "gifted" is that these Chinese brands allow people to see Chinese elements and Chinese style in the products they design,

and at the same time incorporate an international demeanor. The work of these designers is not only presented in terms of design, but also in other forms of expression, including our films, photos, videos, etc., all of which are part of our artistic makeup.

Pascal Morand also mentioned that more and more designer brands are joining the federation, not only in the field of haute couture, but also in the field of creative ready-to-wear.

He emphasized that haute couture and creative ready-to-wear are two different concepts. Haute Couture involves a very difficult process in order to list this brand as haute Couture. He believes that haute couture needs to have both factors:

on the one hand, it needs to have an innate creative talent, on the other hand, it needs to carry out cultural inheritance, which needs to integrate the three elements well, that is,

the unique characteristics of the brand, creativity and modernity. Only by combining these three points well can we be respected by the world and respected by people in the industry, which is what we expect.

Pascal Morand believes that it is important to communicate and understand each other in today's rapidly changing world. Every acquaintance and communication is a collision of ideas, through which we can share what we have seen in different countries and different fields.

He hopes to help young brands develop better through friendly exchanges, and also welcomes creative talents from all over the world, including China, to France.Wearing "green" with "green" means to light up the spring day

With the growing spring, everything comes back to life.

The reporter noted that with the release of 2024 fashion trend by the authoritative color research institution Pantone, the "mint Mambo Green" color full of fresh and healing took the lead to stand out, and then the "green" that had been on the popular color list also returned to the stage,

and the "All Green" shape blew the "Green" style. The fashion industry revealed that green is a breathing color, which is not only full of the warmth of life, but also carries a good scene like Grimm's fairy tale, hitting the comfortable and healing atmosphere fashion sense favored by young people.

Popular interpretation，Haruhi "Dopamine" style "all green" rendition

Green is a color that represents personality, and in fashion it is a natural and fresh color palette. In the words of the new designer Clean Jing: strong plasticity, seemingly soft, but contains life and power.

"In the color spectrum, green is a neutral color on the edge of warm and cold, as if it is a maverick being, always being yourself." Designer Jie Jing told reporters that although this year's "mint Mambo green" is a new fashion,

it does not hinder the various interesting green awakened by this, such as "Bottega Veneta green", the classic movie "Atonement" in the "peacock green". In her view, this year's hot "All Green" style "green" wear,

is the performance of healing green interpretation reached the peak, not only across the fashion, film, music and other different fields, but also for the "dopamine" emotional healing increased a wear solution.