How to lead the apparel industry to change? Tong Jisheng, chairman of Oriental International Group and director of the organizing committee of Shanghai Fashion Week, said: "The new Chinese development requires designers to lead fashion with innovative works,
but also to make products accessible to ordinary consumers, and at the same time, to form new consumption and promote Chinese philosophy to the world." Industrial development should not only be paved with state-owned textile enterprises such as Oriental International,
but also strive for more policy support. Specifically, in terms of technology, "artificial + intelligence, traditional + subversion, linear + three-dimensional, fabric + equipment"; The breaking down of two walls in commerce: the wall between the shop and the factory,
between the consumer and the supplier; In the communication of event marketing awareness and play, each season packaging several designers, launched several brands; In theory, in addition to digging the traditional culture, but also in the process, color, surface accessories, ergonomics and other disciplines for in-depth research.
"The new Chinese style needs fashion capital and ultimately forms the re-development of the fashion economy." Only by transforming it into an industry and economy, and making the first, second and third industries interconnected, can a new Chinese ecosystem finally be formed, and new Chinese style gain a foothold in the world fashion industry."
In general, as a direction of Chinese cultural innovation, new Chinese clothing still has a lot of room for imagination. It requires the creativity of designers, the operation of commercialization, the recognition of integration with The Times,
and the passion for local culture. It is hoped that cultural workers, designers, business operators, etc., will work together to find a balance in inheritance and innovation, and make New Chinese style an important part of China's cultural soft power.Winter also to fashion winter clothing needs to balance function and beauty
In the recent period of time, cold air began to sweep across the country, and the northern region also ushered in a general cooling. All kinds of warm clothing such as down jackets, cotton-padded jackets, sweaters, scarves and gloves have received a lot of consumer attention.
Among the warm clothing, down jackets and cashmere sweaters are favored by consumers as "universal" clothing, and both men and women have maintained a high sales proportion and growth. In addition, men's leather pants, custom models are the growth of bright types in men's wear, wool coats, sweaters, etc., are the more popular types of warm clothing in women's wear.
In the regional consumption characteristics of down jackets, Beijing, Jiangsu, Shandong, Liaoning and other provinces accounted for a higher proportion of the turnover, while in the growth rate is Hunan, Henan, Anhui,
Tianjin and other provinces and cities more brilliant performance. Consumers in Zhejiang, Fujian and Jilin provinces bought more men's down jackets, while those in Beijing, Guangdong and Hubei provinces bought more women's down jackets.
Consumers' attention to down jackets is mostly focused on product material and quality, such as filling volume, anti-drilling velvet and so on have become high-frequency words mentioned. The style design of down jacket has also been highly concerned,
such as retro fashion, three-dimensional modeling, etc., has obtained a higher sequential increase. In the consumption of down jackets by different groups of people, the demand of "post-00" and "post-90" consumers is more vigorous.
The focus of thermal underwear is mainly focused on product quality, such as not easy to deform, not easy to pilling, etc., and the higher increase in index is the characteristics of delicate wrapping process and lightweight;
The key words with higher concern index of cashmere sweaters are business leisure, comfortable and skin friendly, while the concern index of soft and warm texture and neckline design has increased significantly.
Overall, the quality of warm clothing is very important to consumers, whether it is warm effect or comfort, whether it is style design or durability, consumers have shown high standards and diversified needs.
If major brands want to capture the hearts of young consumers, warm clothing should not only be warm, but also fashionable enough to organically combine function and beauty.China's "low-carbon" silk appears in the French fashion industry - Liang Zi, fashion designer of Hyang SilkOn January 27, 1964, China and France issued a joint communique, announcing to the world that the two countries established diplomatic relations. France became the first Western power to establish diplomatic relations with China. This historical event set off a strong international public opinion at that time, and was called "a sudden diplomatic nuclear explosion" by the West.
Sixty years later, the heads of state of China and France have agreed to take the 60th anniversary of the establishment of diplomatic ties as an opportunity to pursue innovation, build on past achievements and forge a stronger and more dynamic China-France comprehensive strategic partnership.
In the face of a volatile and intertwined international situation, China and France, as ancient countries with splendid civilizations, will join hands to promote mutual respect and tolerance among cultures and sow the seeds of peace in the hearts of people around the world.
On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, CGTN Europe is launching a financial media series "Encounter - France",
which tells the stories of people who have made outstanding contributions to the development of bilateral relations between China and France. This issue takes you to "meet" Liang Zi, fashion and environmental protection designer of silk.
