It's Prada to just do what you want to do


Every fashion week, the new Prada collection presented by Miuccia Prada and Raf Simons is always exciting enough.

A group of friends of the brand gathered here to witness this unique wonderful release.

Wearing a navy dress and matching handbag, Ma Yili paired a simple dress with sophisticated accessories at the Prada Fall/Winter 2024 women's fashion show.

In addition, including the recent hot fashion circle Hunter Schafer, Emma Watson, Lily James, Somi, Jin Tairi, Nagano and other star friends are present, the entire show stars.

Hunter Schafer, Emma Watson, Lily James, Somi, Kim Tae-ri, Naya Nagano

The show was held at Fondazione Prada, the Fondazione Prada Milano venue, where a unique space was created - combining the industrial scene and the natural landscape in the same space.

The theme of the show is also very interesting, this time, Miuccia Prada and Raf Simons trace the origin of "instinctive romance", because in their eyes, the fascination with history originates from "instinct", starting from "romance".

As Miuccia Prada said, "We touch on the concept of romance." "Romance" may be a taboo in the fashion world, but this collection has a romantic tinge - there is a value of love and care embedded in the clothing. It's about love between people, romantic love, family bonding."

"It's not just a theoretical manifesto, it's a conversation about emotions. These ideas are always present in our work."

The Autumn/Winter 2024 collection combines avant-garde fashion and historical fragments to explore the concept of beauty and outline the contemporary world of memory construction.

This is a romantic journey in the eyes of Miuccia Prada and Raf Simons, encounter the past, and next, with the new release of this season, let VOGUE sort out for everyone:

As always, the show space is still designed by AMO, showing the opposition and unity between the two co-existing worlds.

In AMO's eyes, the inherent connection between indoor and outdoor is contradictory, but also extremely harmonious. Such a space is to discover the true nature of humanity, natural instincts and emotional demands.

Such a space design is actually to further enhance the design language of fashion.

Because the whole show actually reflects the opposition and unity in the eyes of Miuccia Prada and Raf Simons. History, they argue, influences and defines the present.

Miuccia Prada believes that history is always relevant to people's lives - to borrow from the past fashion is to probe the life of the past, but also to tell the way of being in the present. But she also stressed to us that this is not a nostalgic series, but a series that reflects on history.

"The series is shaped by history. It's not about nostalgia, it's about understanding. Who we were and why we dressed the way we did. Remember our past and use that knowledge to move forward."

As a result, classic clothing such as biker jackets, bomber jackets, knitwear - can absorb historical elements, fresh lines and details.

The collection also featured a variety of stylistic collisions and contrasts, such as the contrast between delicate silks and tailored wool, and the sharp contrast between vulnerability and strength.

The jacket has a bold patch with the letter P on the chest, and the year 1913, Prada's founding year, is sewn into the arm.

There are also two sweater sets in colors that seem to be opposites but actually coexist in harmony. In terms of collocation, Miuccia Prada and Raf Simons chose knee-length skirts and MIDI skirts.

At the same time, the geometric joint structure makes them look stylish and interesting.

Including the outline of the series, they all appear slender and long, and even hang smoothly, with historical elements.

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