The first real fashion show was born


On top of that, Lambert put his talent for fashion PR to good use, Founded influential awards and organizations including the International Best Dressed List, the Coty Fashion Critics' Award, and the Council of Fashion Designers of America (CFDA).

In 1959 and 1967, she was invited to hold the first American fashion shows in Russia, Germany, Italy, Australia, Japan, the United Kingdom, and Switzerland, and was even described by the press as "a factor driving the GDP of the United States and the world."

Ruth Finley, who worked for Eleanor Lambert, has been a central figure in the internal organization of New York Fashion Week since 1945, orchestrating everything from the guest invitations to the after-party planning.

When Finley overheard two editors complaining about Saks Fifth Avenue and Bergdorf Goodman holding events on the same night, she realized she had a lot of work to do on the calendar -- convincing the designer and the department store to stagger the schedule, Not only can editors reasonably take care of all designers' shows, but also make it easier for brands to book the supermodels they want, so a Fashion Calendar that records information about New York fashion shows and related events was born in the late 1940s.

The Fashion Calendar was originally published weekly, cleverly printed on pale pink paper, so that recipients could easily spot the small calendar on their desk, which, as Finley explains, has served as a guide to action for the entire New York fashion culture scene for half a century.

Calendar Girl, a documentary by Christian D. Bruun about Ruth Finley's life, sheds new light on a woman of immense power and influence despite her small stature. As Diane von Furstenberg recalls in the documentary, her first step in starting her eponymous brand was to connect with her.

"Diana Vreeland suggested I call Fashion Calendar, so I called Ruth Finley."

And in the eyes of Harold Koda, a former curator at the Metropolitan Museum of Art's Costume Institute, "When you look at the calendar, you clearly see the history of American fashion."

With the gradual maturity and digitalization of New York Fashion Week, Finley, 94, sold the Fashion Calendar he devoted his life to to the Council of Fashion Designers of America in 2014.

Today, the Calendar section of CFDA's official website still retains the light pink visual design created by Finley, and this concise fashion guide is still glowing in the land of New York.

For a long time since the establishment of New York Fashion Week, fashion designers' release addresses and scenes have been very random - this is the reason why Finley created the Fashion Calendar above, and also the opportunity for Fern Mallis to win new prospects for New York Fashion Week.

In 1990, Mallis, as the new director of the CFDA, was sitting in the front row of the Michael Kors show when the concrete ceiling of the show suddenly fell from the sky while the guests were enjoying the new season's works performed by Naomi Campbell, Cindy Crawford and other famous models. It landed in the lap of fashion editors Suzy Menkes and Carrie Donovan, causing a commotion, while at another show in a Soho loft, a generator exploded, leaving a large group of editors and buyers in the dark.

The "We live for fashion, we don't want to die for it" sentiment pervades fashion Week.

At a critical moment, Mallis called on designers to hold their shows in a unified, secure space, thus ensuring a controlled environment and allowing designers at New York Fashion Week to focus on a louder voice.

Beginning with the Spring/Summer 1994 collection, Bryant Park became the official venue of New York Fashion Week, and promoted the concept of "organized, centralized, and modern" to attract brand sponsorship and gain more attention for fashion Week.

The above four representative female images reflect how the modern fashion publishing model has been perfected and developed.

Of course, from ancient times to today, we can still see more and more female characters joining in to promote the continuous progress of this activity.

As a model, Eileen Ford established the Ford Modeling Agency in the 1950s, which made a new attempt for the early modeling career planning.

Socialite Sao Schlumberger offered her Paris townhouse to the then-cash-strapped fashion genius John Galliano for free, providing the ideal setting for his exotic autumn/Winter 1994 collection.

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