I want to emphasize the beauty of this country


Launching a resort collection at the historic Panathena Stadium - all tied to her personal experience.

This is not the first time Chiuri, nor Dior, has escaped to the mythical island.

"I chose to launch this way because I needed to find the basis for a series that would travel around the world to make sense to me. We have fashion week; There is no need to travel around the world just to show your work,"

She explained, "Another layer of reason has to do with the core of Dior's early brand, because Mr. Dior took his collections abroad from the very beginning. His reasons are quite different from mine. Remember, this was 1947, and there was no Internet, no digital environment to connect the world. His purpose is to understand women around the world, different lifestyles and to create a brand that can speak to women around the world."

Chiuri first went to Greece during a graduation trip, exploring the architecture and sea with a group of friends and sampling traditional Greek kebabs.

She also had a big moment at the monastery of Meteola in central Greece, which she hopes to revisit one day with her children.

Looking back, Dior's first experience in Greece took place in 1951.

The models and crew traveled to Athens, where one of the tasks was to climb the Acropolis.

As a result, Dior Haute couture works have entered the annals of photography.

While the Dior umbrella dress was a symbol of post-war hope and optimism, the Resort 2022 collection now celebrates Greek craftsmanship.

Greek media reported that Chiuri and his team were on a creative expedition, visiting local artists and artisans to see their work.

Some of these works will appear at the holiday launch.

More importantly, Dior was once again allowed to shoot a major film on the Acropolis, 70 years after the first.

Before the Athens show, Dior's vacation shows had been in Marrakech, Morocco, and Lecce, Puglia, Italy. But why has the series evolved such a nuanced sense of storytelling?

As a globally recognized luxury fashion brand, Dior is never short of topic. But how do you reinterpret the universal values that countries like Greece teach?

How do you take the classic elements of the fashion industry - from French designers Madeleine Vionnet and Madame Gres to Greek designer Sophia Kokosalaki - and translate them into modern elements?

I'm sure Chiuri has his own way. First of all, she did her homework. The first step was to reread Greek mythology last November - though she had already studied it while she was in school.

Location also presents specific challenges.

"Greece was a tough decision," she points out. "I'm Italian, my father is from Magna Graecia in southern Italy. I lived in Rome and studied James Joyce's Ulysses. Greece is in my culture. There is a small town in Puglia where the people speak a Greek dialect. Since Greece is so intertwined with my culture and Western culture in general, I had to start from scratch and look at everything from a new perspective."

The new Angle Chiuri is talking about is feminism.

After all, empowering women has always been the focus of her Dior vision.

As Chiuri's first Dior show, the Spring/Summer 2017 collection presented a T-shirt with the slogan "We should all be feminists" by Nigerian writer Chimamanda Ngozi Adichie.

Excerpts from Chiuri's interview with Italian art historian Filippo Cosmelli - one topic was the archetype of the earth mother goddess - and powerful female figures such as the Minoan serpent goddess were also used in the design.

In the Panathena Stadium, a pure marble building built in the 4th century BC, the dialogue of women's history and status in the past and the present will continue.

"I want to talk about Greece today," Mr Chiuri said.

"I wanted to highlight the beauty and craftsmanship of the country while exploring the current situation. I don't want to look into the future, but I can focus on what can be done now, because fashion is about what's happening now."

Related recommendations

8 new experiments effortlessly boost the Winter Style Index
FASHION.LIFE 52396 read
8 new experiments effortlessly boost the Winter Style Index

...

The love and hate of booties and jeans
PARIS.FASHION 50093 read
The love and hate of booties and jeans

...

7 Expert ways to tie a basic silk scarf
MILAN.LIFE 50051 read
7 Expert ways to tie a basic silk scarf

...

Above the knee coat must be right
FASHION.LIFE 46914 read
Above the knee coat must be right

...


User Login

Register Account