At 100 years old, Gucci is getting cooler


Just yesterday, Gucci unveiled its "Aria- Aria in Fashion" fashion show.

This is Gucci's first big show since it announced last May that it was leaving the traditional fashion week release framework, and Alessandro Michele described the show in Fashion notes as "a hacker lab full of infiltration and variation", which is a curious description, as the show began to be surprised.

The collection features elements from the Gucci historical archive and designs by Balenciaga artistic director Demna Gvasalia, ultimately paying homage to the century-old fashion house.

Extending to the design, the combination of brand Logo and classic monogram is an expected collision of elements; Balenciaga's signature items, such as hourglass jackets, large shoulder pads and pointed boot pants, are also cleverly dissolved into Gucci's fashion word order.

But the core of the whole show is still very "Gucci".

Creative director Alessandro Michele invited Italian director Floria Sigismondi, who has worked with Gucci many times, to make the show a fashion film full of rebellion and romance.

The video ends with images of coquetted models entering the Garden of Eden from the underground club, echoing the show's theme: a fashion aria.

But those who know Gucci will know that Alessandro Michele's fashion sense was evident in every aspect of the show.

What's more, this show is a tribute and innovation to the century-old historical archives, which is of extraordinary significance.

To the music of "Gucci Gang," the models walked through the flash-filled runway, one fashion look after another was recorded.

"I applaud the equestrian world of Gucci for turning it into a fascinating evolving universe."

The traditional knight jacket integrates the current popular silhouette, wide shoulders, short version, and proportion reconstruction, and the whole becomes lovely.

The equestrian waist becomes an accessory to express sexy tension, worn over a dress or tights.

The round knight hat on the model's head and the stylish color-matching riding boots are all hot items that are full of talk.

The Savoy club on the hat is Alessandro Michele's nod to GuccioGucci's experience as a bellboy at The Savoy, where Guccio was introduced to the posh lifestyle of high society and inspired him to return to Italy to launch Gucci.

Silhouette coats make up a large proportion of the new collection. From classic drop-shouldered capes to sharp straight-shouldered coats, there's plenty to choose from in bold GG monogram patterns or steady, full solid colors.

GG logo and colorful kaleidoscope pattern form a new print, giving heavy autumn and winter cotton clothing a brighter and more stylish look.

The pragmatic suit, with the same design outline and collocation, appeared on both women's and men's clothing.

But he tried to break the rigid menswear code by applying the magnificent color scheme left behind by Tom Ford to a new men's suit.

There are even colored furs for the male models to add dramatic charm to the look.

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