In fashion Week street photography, Logo Tee has become the most popular street photography item at present. They are decorated with the simple and straightforward brand Logo Tee, making them memorable.

Interestingly, this season's trend of big logos is actually a return to the retro trend. Today we will talk about the story related to Logo Tee - wearing Logo Tee, is it really because it looks good? The origin of Logo Tee can be traced back to the 1980s, which happened to be the generation of yuppie culture.

These high earners work actively, but also enjoy their lives and show off their materialistic lifestyle - which has led to a rise in the style of dressing up.

Therefore, the brand Logo as the representative of the elements to wear on the body has become a symbol of identity, for example, Chanel's double C Logo, Versace Medusa pattern and Moschino brand logo is very popular at that time.

And thanks to many rappers in the United States - they are taking this exaggerated Logo trend to the extreme, such as Nike, Adidas and other clothes with a distinctive logo have almost become their daily equipment. With the deepening of hip hop culture, the Logo that originally advertised the brand identity has become a more maverick sign for young people.

"The brand logo has changed from a flamboyant and pretentious logo to an active fashion accessory. What's more, the logo itself has grown in size, from a tiny badge to a chest-sized sign." It means that in the 1980s, the meaning of the clothes you wore was more about whether they were famous, so the role of the Logo was very big, and the beauty was seconded

The Tommy Hilfiger Logo Tee is not out of style even today. Supermodel Bella Hadid loves to wear Tommy Hilfiger's Logo Tee.

Tommy Hilfiger and supermodel Gigi Hadid have been working together for two seasons on the Tommy x Gigi series, and the response has been very successful. This Tommy x Gigi collection is also designed using the brand's classic Logo elements.

The Logo trend has never really gone out of fashion. For example, Humberto Leon and Carol Lim launched the tiger head and Logo hoodie in the Kenzo Fall/Winter 2012 collection, which sold out, and later pieces with this design element became classic pieces of the brand.

Alexander Wang, who is good at high-end street fashion style, naturally won't let go of this element, and in the spring/summer 2014 collection, he combined Logo and hoodie, which has become a classic design element of the brand.

This season, the trend of Logo Tee is also intensifying, and we can see many brands using their own ways to interpret the new look.

Gucci's early spring 2017 resort collection caught the attention of young people by recreating 80s prints.

Chanel's early Spring 2017 collection uses vintage hand-painted patterns to create a sense of The Times.

This wave of logos can become the mainstream nowadays, naturally there is a new reason, which is closely related to social media, which accounts for more and more heavy in the brand market today, that is, the more bold, grandiosity, and even eye-catching ways are more favored by social media. There are of course recognisable "signs" - you see, even hashtags, as we know them, can create a quicker sense of belonging on social media, and logos carry the same meaning.

The Versace Spring/Summer 2017 collection is a direct use of the brand Logo as the main design element.

Vetements created a buzz with a T-shirt featuring DHL on the front. In this case, the Logo Tee doesn't seem to be attached to the status feature -- it looks like a real delivery uniform -- but Vetements' smart move is to start with a subculture, which also gives more recognition to young, self-conscious people.

Gosha Rubchinskiy's Autumn/Winter 2015 collection, in addition to printing its own Logo, also combines the flags of China and Russia.

Self-awareness is increasingly important - and, of course, iconic pieces are what draw young customers to their brands.

Many young people will feel that the 80s and 90s of the last century is the real "golden age" of fashion, and the Logo clothing with a distinctive logo is just a good reminder of their small emotions of nostalgia.