This is the first time Balenciaga has used video to walk.
Balenciaga took the launch seriously, and they turned it into an incredible music video, and they went to great lengths to hire director Walter Stern to direct it, and they picked Corey Hart's song Sunglasses At Night, And we brought in the BFRND band to play it.
The video shows models walking through the dark streets of Paris, each wearing sunglasses to suit the theme of the song.
The image of carrying bags and shopping bags, humming to music, forms the theme of Balenciaga this season: everyday fashion and pragmatism in the closet.
Just looking at the video, we've already found quite a few cute items that are full of topics:
For example, the hairy high-heeled slippers on the model's feet are sexy, artistic, and a little cute.
Everyone's favorite Hourglass bag Hourglass is also covered with a furry coat, stylish and playful.
The sunglasses on the face of the model, many models are very popular in recent years, the sports version, light and very futuristic.
Truth be told, there are a lot of shows, but none more shocking than this one.
Perhaps when it comes to Balenciaga, many people's impressions will stay in daddy shoes, logo hoodies or a variety of slightly perverse items on the show.
Balenciaga's creative director Demna Gvasalia was also one of the founders of Vetements, so many people subconsciously define Balenciaga as "trendy" (Demna has now left his job at Vetements).
But those who know Balenciaga will know that Demna Gvasalia's design is far more profound than simply using the word "fashion" can describe.
We begin with the experience of Demna Gvasalia, who was born in Soviet Georgia to a Catholic family. When Demna was 12 years old, the family moved to Germany because of the civil war.
At first, Demna studied international economics in college.
Later, because he did not like his major, he transferred to Antwerp to study the fashion design he was most interested in, such a strange experience, to Demna's design brings a very unique perspective of inspiration.
In 2015, Demna took over the role of creative director at Balenciaga. The first time the design was handed over, it set off a storm in the fashion circle, of course, it also caused a lot of controversy.
But if you study his work carefully, you can always find the hidden meaning behind it.
Demna once said of her designs: "I like to see fashion as reflection of what is going on in the society around us."
It means that in his series, you can always see a lot of details that reflect reality
For example, the strange makeup of the models in the 2020 spring and summer series actually expresses the thinking of contemporary people who are addicted to plastic surgery and their aesthetic is solidified.
