At this moment, the Fashion Statement | Gabrielle Chanel opens at the Museum of Contemporary Art Shanghai, a grand exhibition jointly presented by the Museum of Contemporary Art Shanghai and the Palais Gallera of the Fashion Museum of Paris - the first retrospective exhibition of the legendary fashion designer Gabrielle Chanel in China.
The exhibition is a highlight - unlike in the past, this retrospective takes a new perspective on the classic style created by Gabrielle Chanel, including her work from the 1910-1930s, and two phases after her return to fashion from 1954 to 1971.
As we all know, in the overall process of world fashion history, Gabrielle Chanel's works have liberated the female body, and have the evolution and development of The Times style, but in the creative spirit, it is so consistent.
Bruno Pavlovsky, president of Chanel SAS and president of Chanel Global Boutique, told VOGUE: "This exhibition, for the first time ever, brings together the mysterious and legendary works of Mademoiselle Chanel."
Mirren Alzaluz, curator of fashion statement | Gabrielle Chanel, said in a conversation with VOGUE: "Visitors to this exhibition will be able to see, feel and understand Gabrielle Chanel from a different perspective."
The activity is surrounded by starlight. Prior to the event, Chanel brand ambassadors and actresses Tilda Swinton and Zhou Xun provided their voices for an audio tour of the exhibition, so that visitors could get a fuller picture of the story behind the Fashion statement | Gabrielle Chanel.
On the opening day of the exhibition, Tilda Swinton and Zhou Xun also came to the scene.
In addition, a number of Chanel brand ambassadors and friends were present, including Liu Wen, Wang Yibo, Xin Zhilei, Chen Wei-ting, Zhang Junning, Jing Boran, Zhang Zifeng, who were all dressed up to light up the charming night Shanghai.
Titled "Fashion Statement | Gabrielle Chanel", the "fashion statement" was conceived by renowned curator Mirren Alzarouz at the beginning of her first show in Paris.
You can understand that at the beginning of the 20th century, Gabrielle Chanel revolutionized with her very personal haute couture uniforms. The formation of an unprecedented "fashion statement", a profound impact on the world.
"By going straight back to the world of Mademoiselle Chanel, forgetting what we know about Karl and Virginie's time at the helm of the brand, we can see how forward-thinking she was in modern fashion history."
At the end of 2020, the Fashion statement | Gabrielle Chanel exhibition will debut at the Palais Gallera, the Fashion museum of Paris.
In 2021, the exhibition will be held at the National Gallery of Victoria in Melbourne, Australia, and in 2022, it will be held at the Museum of Art of Mitsubishi One in Tokyo, Japan, and the V&A Museum in London in 2023. This year, the Fashion statement | Gabrielle Chanel is on display at the Shanghai Museum of Contemporary Art.
"At each stop of the exhibition, we will work with new teams on exhibition and space design. They are both very capable and creative professionals who have a different understanding of the exhibition itself, so each time the effect is very interesting."
As we all know, the entire brand history of Chanel is a heavy brush in the history of world fashion. And the fashion world created by Gabrielle Chanel, who initially broke the old order, is even more breathtaking. As early as April 1921, VOGUE Paris reported: "Chanel hardly ever changes her style, which is precisely her strength."
