From the seasonal themed collections that were rolled out in the Paris haute couture salons of the early 19th century, to the upstarts that London Fashion Week [2] brought to town centre lofts and derelict industrial buildings in the 1980s, the shows were infectious throughout.
But when was the "truly mature" fashion show born? We don't know for sure. In the 1990s, a group of outstanding London designers represented by Alexander McQueen and John Galliano keenly discovered the potential of the show. Fashion shows should not be just a platform to sell clothes. It was they who created the immersive experiences of dance, music and film that set the tone for the fascinating fashion shows we enjoy today.
- Dior order 1998 Spring/Summer collection
John Galliano showed his love for drama vividly in the Dior series of works. For his spring/summer 1998 collection, the grand main staircase of the historic Palais Garnier Opera House in Paris was transformed into a stage for a dramatic fantasy journey. The presence of orchestras, tango dancers and dozens of actors dressed up as some of the world's top opera figures made the dramatic tension Galliano created unparalleled.
2.Chalayan Fall/Winter 2000 collection
Hussein Chalayan has long been interested in the relationship between the human body and science. He used this as motivation to create a number of creative fashion shows. The venue is usually London's most storied Sadler's Wells Theatre, which coincides with his shows. In his ingenious AW00 show, the chair was transformed into a dress and the coffee table was transformed into a hooped petticoat. The show boldly pushed the boundaries of fashion and became an eye-opening popular science show.
3.Alexander McQueen Spring/Summer 2004 Collection
Few fashion shows are as memorable as the Alexander McQueen 2004 Deliverance collection. They Shoot Horses, Don't They (1969) is SydneyPollack's work about young dancers from poor families during the Great Depression. McQueen used this as a basis for inviting professional dancers to demonstrate the deadly allure of dance, and the atmosphere of the show reached a climax when model Karen Elson was carried across the stage in a tattered dress with a lifeless posture. It is worth mentioning that the choreography of this fashion show was carefully choreographed by contemporary dance master Michael Clark. McQueen committed suicide six years later, but the show triggered a reflection on "overwork" in the fashion industry, which still has far-reaching significance today.
4.Chanel Spring/Summer 2012 collection
Fashion shows are often seen as lavish extravaganzas, a stage reserved for the world's top brands (and sky-high budgets). No one flaunts a staggering multi-billion dollar fortune with such high profile, except the late KarlLagerfeld. He usually chose the Grand Palais in Paris for his themed fashion shows, taking the audience to see the department stores, demonstrations and grand airports filled with Chanel's products. In addition, Karl is very good at finding the story behind beautiful music. In the 2012 undersea fantasy theme fashion show, Florence Welch, wearing a pearl white high-tailored dress, slowly appeared among the shells like Venus, singing "What the Water Gave Me".
5.Rick Owens Spring/Summer 2014 collection
For a bit of unconventional excitement, take a look at Rick Owens' runway show: Whether it's belching out colorful smoke to make the show feel like a dream, or simply sending models down the runway upside down, the designer's whimsical yet brilliant design concepts have become synonymous with him. In the spring/summer 2014 Paris fashion show, he organized a heavy step dance team to bring a new and exciting performance, combining military drills and cheerleading routines of HistoricallyBlack Colleges and Universities (HBCU). In this way, Owens is eager to bring a corner of the performing arts that has long been neglected in history to the audience, working to change outdated cultural stereotypes.
6.2017 Spring/Summer series Opening ceremony
Humberto Leon and CarolLim have always loved the beauty of dance. Who could forget Spike Jonze's iconic Kenzo perfume commercial from 2016? In the following year, the two designers presented the Spring/Summer 2017 collection for the opening ceremony, which was also combined with Justin Peck's elaborate dance work to convey the same fierce spirit. The opening ceremony, held just four days after Mr. Trump's inauguration, featured angry acts of defiance that more or less alluded to political fanaticism and anarchy.
7.Moschino 2019 Resort Series
The relationship between fashion and performance can also be expressed through the theme of pure campground pleasure. No one understands the wild ecstasy and hustle of camp better than Jeremy Scott. At his 2019 Resort collection for Italian label Moschino in Los Angeles, Scott created a whimsical circus-themed show. At the end of the dazzling show, the circus performers (along with rupaul drag queen star and burlesque performer Violet Chachki) rounded off the show with a masterful aerial acrobatic performance that echoed Jeremy's playful "circus master" status.
8.Dior Spring/Summer 2019 Collection
Maria Grazia Chiuri incorporates a strong feminist perspective into her work, celebrating outstanding female artists and performers from around the world. Whether it's Nigerian writer Chimamanda Ngozi Adichie or the Mexican rodeo, it's a source of inspiration for her writing. For the Spring/summer 2019 collection, Chiuri has set her sights on Israeli dancer and founder of Batsheva Dance Company Sharon Eyal. Designer Muse Ruth Bell, Adesuwa, Selena Forrest and other top models, staggered through the petals of the large stage, as a charming dancer to the legendary American dancer MarthaGraham to pay homage. Chiuri's feminine and feminine look was a refreshing replacement for the dominant male style commonly seen in fashion shows.
9.Gucci Spring/Summer 2019Elton John, StevieNicks, Courtney Love... Alessandro Michele's extreme design philosophy for Gucci has been widely recognized by rock ICONS, demonstrating its powerful appeal of eclecticism. As one of a trilogy of tribute to French culture, Gucci's 2019 Spring Paris fashion show chose to appear on stage in the renovated Le Palace old theater, and the first lady JaneBirkin, who represents French style, became the most suitable host. Birkin sang a soulful version of her 1983 song "Baby AloneIn Babylone" as glamorous models filed down the aisle. Only Michele, it seems, could have pulled off such a masterful arrangement to make an iconic moment in music history the highlight of the show.
10.Raf Simons 2019 Autumn/Winter Collection
Whether it's scouring record stores for Peter Saville's British post-punk vinyl in his youth, launching his own Kraftwerk-inspired clothing line, or partnering with Calvin Klein's Andy Warhol Foundation, Raf Simons has always been committed to building his unique design reference frame with cross-border fashion. On the Autumn/Winter 2019 menswear show, Simons invited a young Belgian rock band Whispering Sons to bring amazing live rock music to the show. Providing a showcase for emerging bands is also Simons' reward for his long history of drawing inspiration from punk music.
11.Pyer Moss Spring/Summer 2020 collection
Since co-founding the Choir of TabernacleDrip in 2015, Kerby Jean-Raymond has turned his PyerMoss fashion show into a showcase for the choir's outstanding talent. Whether it's Gospel, hip hop or blues, it's all about captivating melodies. Although the number of members has fluctuated over the years, Jean-Raymond, who returned to New York Fashion Week after a season-long absence, is still determined to bring the band back strong.
This time, there are 90 members in the ensemble, which specialises in performing the best of black music history, from Donny Hathaway to CardiB. One of the most notable is Ms. Rosetta Tharpe, a black Gospel singer popular in the 1930s and 1940s. Her contribution to rock music has been overlooked, and Jean-Raymond paid a sincere tribute to her in this show. Perhaps Jean-Raymond was always searching for the past. But his tribute to black music this year, and his innovative ideas for incorporating it into style and style, also made contemporary history.