This season's most popular items are shirts and suits emblazoned with Mastercard ICONS. What's the point?

Demna says it is a metaphor for contemporary confusion about identity.

Everyone is like a bank card, the value lies in the number on the card and what you spend.

And these sneakers, called TYREX, are inspired by tires.

TYRE means "Trace Your Route Everywhere" in English text messages. It means that everything we do leaves a trail, just like a tire on the ground.

The Autumn/Winter 2020 series is also a highly discussed one.

The show was designed as a flooded stadium, with LED screens above the heads of models constantly playing various natural disasters such as floods, fires and other clips, with the theme of "Apocalyptic Dreams."

The first two rows of the show were immersed in water to express the many extinct animals that disappeared silently from the earth.

There are certainly plenty of reflections on the end times. For example, in the future, the world's natural resources are extremely scarce, and people may use new plastic fabrics to make coats and sweaters.

Among them, there is a very high topic of toe shoes, which is a pair of socks divided into five toes, plus a onesie on the show, much like a frogman suit.

Demna expresses a social reflection: when the environment is no longer friendly, will this form of clothing become a necessity?

Demna is always using his designs to make showgoers think about what is happening in the world today. In the just-released 2021 summer Pre-collection series, you can also see Demna's discussion of the present:

This season, Balenciaga is focusing more on sustainability, which has become a global topic in the past two years.

In this collection, you can see many pieces that are old or with a sense of destruction, which form the opposite of delicate luxury and create a timeless texture.

For example, the Neo Classic bag, which was reformed this year to celebrate the 20th anniversary of the motorcycle bag, has added an antique texture and added a little retro charm this season.

In terms of design, most of the fashion is for men and women to wear the same style, the original intention is to effectively reduce the impact of excess style in the production of products.

This seemingly tasseled coat is actually woven with shoelaces, and some leather coats and coats are cobbled together with scraps of leather and quilts.

As a screen of general material, is used in high heels, walking in the dark night has a shining fantasy effect.

In the 17th look in the film, the model specially wore a T-shirt printed with the earth, which said "I LOVE YOU", which was very straightforward and lovely to express the advocacy of "protect the earth".

Environment is the most important issue that human beings should pay attention to today.

The environment subtly influences the way we dress, and Demna's idea is that the fashion industry must adapt to this.

Those who know Balenciaga will know that Balenciaga is actually a brand with Spanish ancestry.