From this big show, it is not difficult to understand that GIADA always holds the original inspiration of looking at nature and philosophy, and deduces the brand style of "minimalist, elegant and modern".
The brand's support and interpretation of art and culture have long been accumulated.
As a close partner of the National Library of Brera, GIADA has for many years been committed to supporting the heritage of Italian culture, again and again paying tribute to the precious philosophical knowledge of classical art: In 2017, GIADA donated two never-before-seen manuscripts by Italian literary giant Alessandro Manzoni to the Brera Library;
In 2018, GIADA donated 39 manuscripts of letters by Francesco Hayez, the highest representative of Italian romantic painting;
In 2019, GIADA donated funds for the restoration of three of the oldest book collections in Brera;
In 2020, GIADA funded Brera to maintain the collection of important historical journals in Milan from the 19th to the 20th centuries, and co-organized the "Tribute to Music" piano concert with Brera at the GIADA House in Milan. A tribute to the artistic connection between Franz Liszt and Brera.
In September 2021, GIADA returned to Brera for the first time since the outbreak, once again donating to support the renovation of the library containing the works of the famous Italian writer Umberto Eco, in order to safeguard the remarkable cultural heritage of human history.
At the Spring/Summer 2023 show, GIADA officially announced its latest donation to this classical art palace, and the funds will be used to support Brera Gallery's activities in the coming year, hoping to contribute to the continuation of Brera's cultural heritage
The whole show ended in the praise of many guests and the media, and the lingering charm. From Milan to China, GIADA implements the internal concept of "Art to Art", and roots the aesthetics of "life and dress are art" in people's hearts.
This spring/summer 2023 Milan show once again shows the brand's artistic attainments and profound concern in the fields of fashion, art and music.
There is also a flowing artistry in the color mix, which ranges from cobalt blue to black and brown, desert rose, glacial white and stone gray, rich and appropriate.
The selection of materials is also rich in special textures: cashmere and leather, silk and knitting, interweaving a unique touch and extending the sensory experience. The height of art is to spread the concept into experience, so that the audience can feel the poetry flowing in the blood of the brand in the time and space of the quiet ocean.
The vitality of nature into the art, in the accessories collection is more obvious. The irregular shape and clever design break people's imagination.
Leaf-shaped jewelry and necklaces made of onyx, moonstone, and halonite mixed with irregular pearls. The subtlety of the shoes comes from sculptural heels and jeweled ribbons wrapped around them to create just the right amount of slimness.
Bags are mainly geometric bucket bags, hollow woven bags, printed texture bags and mini bags.
Leaves, flowers, pearls, GIADA takes these beautiful forms from nature and gives them an elegant sense of interest.
