Recently, Chanel released its 2022 financial performance report. Based on a fixed exchange rate for the whole year, the sales revenue for 2022 reached 17.2 billion US dollars (approximately 121.7 billion yuan), a year-on-year increase of 17%; The annual operating profit was 5.8 billion US dollars (approximately 41 billion yuan), a year-on-year increase of 5.8%.
"The strong performance we have announced reflects the strength of our brand, customer relationships, and the creative freedom that defines everything we do. Since joining Chanel in January 2022 and collaborating with our teams around the world, I have experienced the passion and creativity embodied in these achievements," said Leena Nair, CEO of Chanel Global
01 Achieve double-digit growth across all categories
Regarding the 2022 performance, Philippe Blondiaux, Chanel's Global Chief Financial Officer, commented, "Chanel achieved robust financial performance again in 2022, achieving double-digit growth across all categories. Despite facing broader macroeconomic challenges, this performance was still achieved, demonstrating the creativity and agility of our global team, as well as the strength and uniqueness of our brand."
2022 is another record year for Chanel. Although Chanel did not disclose sales by department, it clearly stated that sales in all categories have achieved double-digit growth. Although restrictions on the COVID-19 continue to exist in some areas, the retail team continues to cultivate local customers and welcomes those who return to tourism activities.
"These results are supported by local customer needs around the world and demonstrate our continued investment in customer experience, our expertise, and our employees. Last year, our global workforce increased by 12% to over 32000 people," said Philippe Blondiaux.
In terms of capital expenditure, Chanel has also continued to make significant investments in 2022, a large part of which is related to Chanel's current and future retail distribution network, including the reopening of stores located at 18 Place Vendome in Paris and Namiki in Ginza, Tokyo.
02 Tourism retail rebounds and continues to expand online
The recovery of Chanel's perfume beauty business is very beneficial to the steady return of the tourism retail industry and the continuous demand of local customers. In 2022, the sales of perfume beauty business will almost double, of which 20% will come from online sales.
Chanel continues to develop an independent network for its beauty business to further enhance the personalization of customer experience. Investment in digital initiatives and information technology systems remains a key area to support customer experience and business operations, and Chanel's e-commerce capabilities continue to expand globally.
In addition to making efforts in channels, Chanel has also shown impressive performance in new product launches over the past year.
