On July 5, 2023, during Paris haute couture fashion week, French luxury brand Paris Saint Germain held its 52nd season of haute couture release show. This is the third series since the current creative director Demna officially announced the "resurrection" of high-end customization in 2021, with the runway still located at 10 George V Boulevard in Paris.

From 1937 to 1968, Crist ó bal Balenciaga founded a high-end customized salon and handicraft workshop here, and Balenciaga perfume and accessories store opened here in 1947. And this salon is also the venue where he holds fashion shows, providing clothing previews and customization services for a very small number of guests.

But when the pointer of time reaches the 21st century, especially with the arrival of the second decade, high-end customization is no longer enjoyed by a very small number of social celebrities who have the ability to visit brand salons. More precisely, haute couture clothing may still be related to individual body shape and size, but the concept of haute couture has become a part of popular culture.

This is especially true in this era of globalization and digitization sweeping through everything. Therefore, people can see that Balenciaga continues to use live streaming as usual to run the 52nd season of the high-end custom release show online and offline, breaking the limitations of time and space to share among people from different regions and cultural backgrounds.

With so many differences, how can people resonate with a fashion show held thousands of miles away?

The first to be noticed and discussed are celebrities and celebrities. With the help of live streaming footage, viewers can see Yang Ziqiong, who won the Best Actress award at the 2023 Academy Awards, and Baz Luhrmann, the director of the movie "Moulin Rouge", chatting freely; Liu Haoran and Song Jia sat nearby, and they portrayed the black color of the Balenciaga family in their respective styles.

Cardi B has also arrived. She is a regular at the haute couture fashion week. She first appeared in a white feather jacket, then sat down and used a huge black silk bow to shoot with the photographer; Accompanied by the camera, Xi Mengyao and PP Krit are equally eye-catching. The former uses a black shoulder padded trench coat as the main axis, while the latter uses a satin shirt paired with high waisted pants.

Still with a solemn and dignified black opening, performed by Danielle Slavik. She was one of the favorite models of Crist ó bal Balenciaga, the founder of the Balenciaga family, from 1964 to 1968. The velvet dress worn this time is inspired by the brand's collection, which was showcased by Danielle Slavik himself in salons in the 20th century.

Demna reinterprets it with contemporary concepts, maintaining the overall silhouette consistent with the collection archives while innovating in details such as shoulder pads and integrated stitching of pearl necklaces and clothing.