• Hengli brand ranked 366th in the list for six consecutive years, and was officially recognized as one of the "outstanding Chinese brands";
▪ Shenghong brand ranked 383rd, up 5 places from last year;
▪ The Bosideng brand ranks 462nd, which is the first time the company has been selected.
The World's Top 500 Brands, compiled exclusively by the World Brand Lab and released for the 20th consecutive year this year, is judged on the basis of a brand's global influence and launched after a comprehensive score of more than 8,000 well-known brands around the world. This year's "World's Top 500 Brands" list a total of 32 countries' brands were selected, and China joined the "second camp of the world's brand powers", with a total of 48 Chinese brands selected, surpassing Japan for the first time and ranking third in the world.
2023 World's Top 500 Brands
48 Chinese brands on the list
Constant force
As the world's first enterprise to open up the whole industrial chain of petrochemical textile industry, Hengli Group relies on the competitive advantages of the whole industrial chain, relying on the advantages of the upstream large chemical platform, and focuses on the transformation of the new material industry ecology "from a drop of oil to everything", and has planned and built a series of high-end production capacity such as refining, petrochemical, fine chemical, polyester, textile and heavy industry to a high standard.
Over the years, Hengli brand has won the unanimous recognition of experts with its continuous growth of enterprise scale, outstanding industry contribution and social contribution. In 2018, Hengli brand was listed in the "World's Top 500 Brands" for the first time, ranking 436. In the past six years, Hengli brand ranking has risen by 70 places, fully reflecting the continuous improvement of brand influence, market share, brand loyalty and global leadership.
Sheng Hong
Shenghong Holding Group is an international high-tech industrial group with integrated development of the whole industry chain of petrochemical refining, new energy, new materials and high-end textile. At present, it has fully formed a unique development model of "oil, coal and gas", "aromatics" and "olefin" and the integration of upstream and downstream.In the past two years, the world influence of Shenghong brand has been continuously improved, and the ability of the brand to explore the market, occupy the market and gain competitive advantages has been significantly enhanced, especially the market share, brand loyalty and global leadership have been increasing, which has laid a solid foundation for the internationalization process of Shenghong Group. In 2021, Shenghong brand entered the list for the first time, ranking 399th. In 2022, he was selected for the second time, ranking 388th. This year, Shenghong brand was selected for the third time, ranking 383rd.
Bosideng City
As the leading brand of down jacket in China, Bosideng has focused on the field of down jacket for 47 years, and is committed to promoting the transformation of down jacket from a single thermal function to a scientific, fashion and green transformation, providing more professional and more scientific down jacket products for domestic and foreign consumers.
Bosidang is positioned as "the world's leading down jacket expert" brand, and its brand recognition is deeply rooted in the hearts of the people. Through scientific and technological innovation, Bosidang establishes a warm connection with consumers. The brand's first mention rate, net recommendation value and reputation rank first in the industry, and Bosidang down jacket sells well in 72 countries including the United States, France and Italy. This year, Bosideng brand was selected for the first time in the "World's Top 500 Brands", ranking 462.
