On December 19, the World Brand Lab (World Brand Lab) 2023 "World's Top 500 brands" list was announced, 48 Chinese brands entered the list, Chinese enterprise Changhong ranked 285th in the world brand list, up 1 place from 2022. At the same time, 35 leading brands such as Air China, Changhong and Haier Zhijia were selected for the "2023 Chinese Brand of the Year Award".
According to relevant analysis, Changhong's excellent performance in brand first comes from continuous technological innovation and brand innovation, and constantly infuses the brand with fashion, trend, intelligence and other connotations, and promotes the brand's youth and upgrading, thus building its own industrial ecological moat.
Innovation: Strengthen the cooperation model of industry, university and research
Sichuan Changhong recently said on the interactive platform that it continues to strengthen its core capabilities around business directions such as smart home, industrial Internet, and system solutions for specific application fields. In terms of color TV, "Changhong" brand formed "CHiQ", "Changhong", "Oboni" brand matrix, launched new products including 8K high-brush Mini-LED TV, large screen, high-end trend is obvious. The company's overseas TV business achieved production of about 4.82 million units and sales of about 4.37 million units in the first half of the year, an increase of about 15% and 6% respectively, and the volume of major markets such as North America and the Middle East achieved double growth. The company actively expanded overseas markets in the white goods business and achieved rapid growth in the washing machine export business. In addition, the company strengthened marketing transformation, established a user-centered full-link service operation system, and promoted the formation of an online and offline omni-channel system. Changhong Jiahua, a subsidiary of the company, maintains a good cooperative relationship with Huawei in the fields of data storage, digital communication, digital energy and so on.
In recent years, Changhong Holding Group has actively promoted 10 "stuck neck" technologies and 19 major technological innovation projects. In December last year, Changhong Holdings Group successfully independently developed the MCU intelligent control chip, using ultra-low power process design to make home appliances more energy efficient and realize the "domestic core" replacing the "imported core". In June this year, Changhong once again shocked the application of the world's first large model of artificial intelligence in the field of TV, so that TV has entered the era of "strong artificial intelligence".
Changhong's pace of innovation is getting faster and faster. On October 11, Sichuan Changhong Electronic Holding Group Co., Ltd. signed a strategic cooperation agreement with the University of Electronic Science and Technology of China, as well as five joint laboratory agreements such as intelligent robots. The two sides will jointly build a joint innovation center, promote the transformation of scientific and technological achievements, jointly promote the comprehensive deepening of cooperation, and help Changhong build industrial technology competitive advantages.
Liu Jiang, Secretary of the Party Committee and Chairman of Changhong Holding Group, introduced that in order to build a long-term technological competitive advantage of the company's industry, Changhong will further strengthen the positioning of industry-university-research cooperation in the enterprise innovation system; At the same time, through school-enterprise cooperation, we will seek industrial investment opportunities, enrich the industrial ecology of Changhong, and help the construction of Chengdu-Chongqing twin city economic circle.
