Youku Sports gives full play to its rich platform resource matrix, constantly innovates brand marketing products, explores multiple paths of brand marketing, adds more interesting immersive watching experience for users, and delivers brand concept and brand image in multiple dimensions.
During the BWF Tour Finals, Youku Sports skillfully ran the Laimao brand through the entire broadcast room and event scene, creating a brand exclusive event atmosphere and providing extensive exposure for the brand. Integrated into Laimao products through interactive ways such as LED large screen display + brand product display + anchor mouth broadcast guidance + secret red envelope, embedded the national brand image into the hearts of the public, continued to output the brand concept and values of "trust and truth", formed a deep correlation between brand welfare and the event, and effectively gathered the event traffic. Deepen the brand and badminton world class competition mental bundle, strengthen the brand proposition.
When the audience is in the event scene, Youku Sports exclusive launch of the innovative advertising product "event naked eye VR" to seize the focus of the event, the ultimate scientific and technological special effects combined with the classic color of the bottle to highlight the supreme identity of the Lai MAO brand; The event highlights the moment "U mirror in the end" innovation page visual effect feast impact is full, the core concept of Laimao brand ingenuity and truth is displayed in the form of a comprehensive screen, the three-dimensional effect highlights the brand texture, and strongly seize the user's attention; The naked eye 3D technology has comprehensively upgraded the "Super Pip Super picture" to integrate the Laimao brand with the high-burning picture of the competition, and the picture-in-picture creative gameplay continues to strengthen the Laimao brand sauce wine culture and spread the national sauce wine brand image in multiple paths; There is also a preheating broadcast room broken screen "Super Opening", the golden moment effectively condense the user's attention to the game, and create a memory point of the exclusive game of Laimao brand. A series of innovative products provide strong exposure for the brand, accurately reach high-quality badminton fans, and achieve the ultimate penetration of the brand mind of Youku's core user group.
Innovative products create an immersive brand viewing path, and high frequency exposure continues to ferment brand mind. Youku Sports outputs brand TVC for many times before and after the event to cover user traffic, and deeply transmits Lai MAO's core concept of "trust and truth"; In the competition, the brand product press screen captures the audience's attention, reflecting that the Laimao brand is a bright Chinese element in the competition. Through frequent exposure, the brand image of product + event integration is created, the brand concept and hot products are deeply embedded in the audience's heart, and the user's perception of brand value is enhanced.
In the interactive scenario of the event, the upgraded version of the host announcement supports the efficient gameplay of one-click jump to the brand official website to buy goods and the blind box lottery interaction of members of the broadcast room, establishes deep links between the event and the brand again, leverages multiple circle users to participate in brand interaction, uses the heat of the event to enhance the commercial conversion rate of the brand, and realizes the integration of brand exposure and product sales. Create consumer imagination.
