The 2022 Paris Fashion Week has arrived as scheduled, and Hong Kong fashion, which has once again made a collective appearance, is still stunning. Perspective men's clothing, plug-in bags, and bullet hole earrings have a strong visual impact. These works, originating from Hong Kong and with a global perspective and avant-garde temperament, have attracted international buyers and major media attention. Dialogue with emerging Hong Kong designers, uncover the stories behind creative expression, and explore new ways for Hong Kong fashion to align with the international community.

On September 28th, the second day of Paris Fashion Week, Fashion Farm Foundation (FFF) once again teamed up with Hong Kong designers to lead three Hong Kong brands - PabePabe and PONDER ER and VANN are entering this fashion event. And this season's exhibition has once again made it onto the official schedule of Paris Fashion Week. As the first and only public welfare organization to receive official recognition from the French Federation of Advanced Customization and Fashion and participate in Paris Fashion Week, FFF has been organizing the international fashion project HKFG (formerly known as Fashion Guerilla) since 2013. The selected brand will appear on international stages such as Paris Fashion Week. With the help of public welfare platforms, the original power of Hong Kong fashion has also been recognized by the world.

Affected by the epidemic, the three major brands will continue to use the previous quarter model and release the 2022 Spring/Summer series online with creative films, breaking through geographical restrictions. At the same time, in order to allow international media and fashion industry professionals present to better experience the talent and creativity of Hong Kong fashion designers, HKFG also held a special offline small-scale screening event. For two days, creative short films from the three major brands were played on LED screens at the National Academy of Arts and Crafts Hotel in Paris. In the art space filled with a sense of design, representative works of Hong Kong brands from this season were placed in each of the three areas. In addition, during Paris Fashion Week, these highly impactful personalized designs will be sold on the online fashion retail platform LN-CC, marking FFF's first collaboration with a local online sales giant.

From exhibition platforms to terminal consumption, FFF has built a platform for emerging original forces in Hong Kong to go global, and explored new paths to help Hong Kong build the Asian fashion capital. There are many interpretations of fashion, but it is usually easier for the public to think of women's clothing, and even a variety of women's clothing. However, in reality, there are many fashion segments that are equally worth paying attention to, and they can also have different expressions. Covering men's clothing, accessories, and jewelry, walking into these three stunning Hong Kong original representatives of Paris Fashion Week, taking a different path and daring to be the first to become a common label engraved on them.

"Who says men only have the label of being adventurous and tough? Men can also be gentle, delicate, and refined," designer Alex PO said. Together with partner Derek CHENG, they jointly founded the men's clothing brand PONDER in 2019 ER.