The industry has recovered to the good clothing and home textile listed companies in 2023 performance generally pick up

As of April 30, 57 A-share clothing and home textile listed companies have all disclosed the 2023 annual report, of which 40 companies achieved A year-on-year increase in operating income,

accounting for about 70.18%; 32 companies achieved a year-on-year increase in net profit attributable to shareholders of listed companies (excluding loss reduction), accounting for 56.14%.

As of April 30, 57 A-share apparel and home textile listed companies have all disclosed the 2023 annual report, of which 40 companies achieved A year-on-year increase in operating income,

accounting for about 70.18%; 32 companies achieved a year-on-year increase in net profit attributable to shareholders of listed companies (excluding loss reduction), accounting for 56.14%.

Data from the National Bureau of Statistics show that the total retail sales of social consumer goods in 2023 will reach 47,149.5 billion yuan, an increase of 7.2%, of which the total retail sales of clothing,

shoes and hats, and textile products will reach 1,409.5 billion yuan, an increase of 12.9%. Under the gradual recovery of the industry situation, the performance of A-share clothing and home textile listed companies generally rebounded in 2023.

From the point of view of the year-on-year growth of net profit attributable to shareholders of listed companies, Langzi shares, Hongxing shares, and Golis grew 953.37%, 681.54% and 416.56% respectively in 2023, ranking among the top three.

Jinhong Group, Jiumu Wang, Zhongwang fabric, Red Dragonfly, Sanfu outdoor and other companies in 2023 net profit growth of more than 200%. Kairun shares, Peace Bird, Anzheng Fashion, Mengjie shares, Meibang clothing, leading shares and other companies achieved year-on-year net profit growth of more than 100%.

In addition, the net profit loss attributable to shareholders of listed companies in 2023 of 10 companies such as ST Xuefa, Hasen shares, Huas shares, Tianchuang Fashion, ST Aokang, Golden Hair Rabi, Wanli Ma, Aner, Meierya, ST Busen narrowed compared with the same period last year.

Talking about the reasons for the change in performance, a number of companies mentioned in the annual report multi-brand strategy, online and offline channel integration, new retail and other "keywords".

Lang Zi shares said that in 2023, the company's women's wear sector actively follows up on market changes to adjust its business strategy, and improves its performance through marketing and embracing new retail.

Semma Clothing said that the company promotes organizational change, model innovation, process reengineering, strengthens the organizational capacity of retail business, comprehensively promotes the implementation of the new retail model,

realizes the mutual empowerment of online and offline, direct and franchise businesses, improves the quality and efficiency of the company's operation, improves the sales gross margin and increases the gross profit.

"In 2023, as the country expands domestic demand and promotes consumption of various policies and measures, residents' diversified and personalized clothing consumption demand is accelerated, and China's textile and apparel domestic demand maintains a good warming trend."

At the same time, the industry is also constantly carrying out innovation and transformation and upgrading, such as intelligent production, green environmental protection and other aspects of exploration, inject new vitality into the market, and promote the sustainable, healthy and stable development of the industry."

Actively cultivate new strengths

At the same time as the disclosure of the 2023 annual report, the above 57 listed companies also released a quarterly report for 2024, of which 27 companies achieved a year-on-year increase in net profit attributable to shareholders of listed companies (excluding loss reduction), and 8 increased by more than 100%.

"The multi-brand strategy can meet the preferences of different consumers, thereby helping clothing and home textile enterprises to expand market coverage." The new retail model breaks the restrictions of sales channels in the traditional clothing industry, can carry out online and offline business at the same time, broaden sales channels, and effectively reduce operating costs and improve corporate profitability."

With the development of society and the improvement of consumer demand, listed companies in the industry pay more attention to the endogenous growth of enterprises, and actively cultivate new advantages and develop new momentum.

The company said that in 2023, the company has steadily promoted the implementation of the brand business plan, and the brand revenue has achieved good growth over the same period of last year, and the terminal discount has been controlled to improve the gross profit margin,

the expense rate has declined, and the operating income and profit have achieved double growth. "The company has rich experience in multi-brand operation, and will continue to pay close attention to industry development and market trends in the future, and continue to improve the company's brand matrix."