Guangxi Cloud launched the "costume when the tide" national costume theme planning, set off the national wind dress "cross-dressing" upsurge. The National and Religious Affairs Commission of Guangxi Zhuang Autonomous Region,
Guangxi Museum of Nationalities, Guangxi University for Nationalities, Guangxi Song and Dance Theater, Guangxi Liuzhou Iron and Steel Group Co., LTD., Nanning Daily and other units, colleges and universities,
enterprises and media organizations, as well as many netizens participated in the "Huafu Tide" series of planning products and topics on the whole network has been read more than 20 million times.
During the period of Guangxi March 3, 2024, Guangxi Cloud launched the theme plan of "Fine clothes when the tide" national clothing. 12 colorful pictorial decodes the color aesthetics in the traditional costumes of 12 ethnic groups living in Guangxi.
In the inheritance of traditional culture, there are artistic reproduction and innovative design. Based on modern styles and embellished with ethnic elements, the new Chinese style clothing is not completely retro in shape and is more suitable for daily commuting. Since the beginning of this year,
the new Chinese clothing has exploded out of the circle, and the topic video of "new Chinese style dress" on the Tiktok platform has been played more than 15.5 billion times,
and there are tens of millions of notes in the small Red Book. The horse-faced dress, known as the "New Year's dress", is selling like hot cakes, becoming a fashion item for commuting, and a top trend of fine clothes on social platforms.
Each has its own beauty, the same beauty. From daily life to the fashion world, fine clothes are everywhere. The costume represents not only the clothing system, but also the thousand-year heritage of the great country.
The future is woven in clothes
How to make the fashion trend steady and far, the fashion designers and related practitioners put forward a high-dimensional challenge.
"Guangxi is a magical and charming land. The colorful national costumes here are like a colorful picture, and I am deeply attracted when I touch it." Guangxi Nanning Guiyi Ethnic Clothing Co., LTD.,
the person in charge, the chief artisan Zheng Wenyin is a Han girl from the remote mountains of Longlin, she founded the ethnic clothing company, absorbed nearly 200 ethnic compatriots employment.
Chen Tian, director of the Drama film and television Art Design Department and senior arts and crafts artist of the School of Film and Television and Media of Guangxi University of the Arts,
introduced that in the development process of Guangxi's national costumes, the production materials, techniques and styles have some obvious changes. For example, embroidery, tapestry and other production processes have also been developed from pure hand to machine production.
"The area where the Jing people live is hot all year round, so the clothes are often made of light and breathable fabrics." This year, Su Haizhen took a few sets of Jing clothing to participate in the national two sessions,
"When the national two sessions were held in March, the temperature in Beijing is still cold, so the designer added a layer of canary gauze sequin cloth in the clothes, the shoulder also added hemp yarn, so that both to achieve the warm effect, but also to maintain the characteristics of the Jing clothing light and elegant."
Dong Yuelin believes that it is necessary to strengthen the protection and inheritance of traditional handicraft skills, but also to encourage innovation, "the innovation and development of national clothing lies in the production of more suitable for the needs of modern society and aesthetic products."This requires that all sectors of society have a certain tolerance for this innovation and development, and accept its integration and innovation, so that it can continue to move forward."
Regarding the innovative design of ethnic clothing, Chen Tian believes that it is still necessary to redesign based on traditional ethnic clothing elements, rather than simply mixing, copying or "taking",
"otherwise, the elements of traditional ethnic clothing will gradually disappear, and the attributes of ethnic clothing culture will become more and more blurred, which is not conducive to the development and inheritance of ethnic clothing culture."Shenzhen, Hong Kong join hands to create a "fashion Bay Area"
On April 21, A/W 2024 Shenzhen Fashion Week officially closed in Shenzhen's Happy Coast. Under the support of e-commerce and content social platforms such as Jingdong Clothing, Douyin e-commerce, Kuaishou, during the fashion Week,
online sales of "live e-commerce Carnival" exceeded 500 million yuan, online venue traffic exceeded 60 million, related topics were exposed more than 200 million, and the number of live viewers exceeded 77 million.
