As one of the most influential fashion events in the country, this year's Shenzhen Fashion Week continues to integrate the resources and strength of all parties, and makes full efforts in the word "new".
By holding a variety of activities such as theme exhibitions, business forums, and cross-border cooperation, a new platform layout and activity aggregation are carried out to continuously enrich the core of fashion week.
Gorgeous break
Presenting multiple fashion expressions
This year's fashion week brings 40 brand launches with each highlight. Designers have unique ingenuity, through fabric, color, craft, structure and other clothing design and production languages, a comprehensive interpretation of the heritage and innovation of Chinese fashion,
Shenzhen clothing brand power and development. At the closing show, Huawei Pura 70 series debuted, perfectly matched with the intellectual and elegant new season clothing, bringing a visual feast with Shenzhen characteristics, technology and fashion.
Designers continue to strengthen personal style and enhance brand power. "Positioning high-end clothing brands, the accumulation of channels, the precipitation of products, and the precipitation of supply chains all need to spend more time to polish."
The brand manager of Frame Fan believes that high quality, high comfort and high practicality have become the primary considerations for many designers. Patient precipitation, good design and good brand, and constantly cultivate their own competitiveness.
The brand constantly innovates design methods and expands the boundaries of inspiration. The brand "Walking Heart" continues to make breakthroughs in the application of non-heritage traditional ecological fabric "Xiangyun yarn".
This season's "Beautiful Fragrance Cloud" series works in cooperation with the Italian design team, the design inspiration of the ancient totem, combined with hand embroidery, and modern AI technology integration and innovation, showing a new appearance of fragrant cloud gauze.
On the show this season, the frequent appearance of national style and new Chinese style is also surprising: KENSUN, who has a delicate imagination and has been deeply cultivating new Chinese style for 20 years; Rooted in traditional culture and art, inherit the beauty of Chinese clothing; QIFEI, who tells Chinese stories with clothes as the carrier and feelings as the soul...
Mode upgrade，New digital fashion experience
In addition to the show, in this fashion week, strategic cooperation to achieve new breakthroughs. The "Bay Area Fashion Industry Research Center" jointly initiated by Shenzhen Fashion Week and SEEC was officially unveiled,
and the Bay Area Fashion Industry Strategy Committee was also officially established. In the same period, Shenzhen Fashion Week established strategic cooperation with internationally renowned publishing group Conde Nast China Group to jointly promote the international development process of Shenzhen Fashion Week.
This cooperation will attract more international outstanding designers and brands to participate in the Fashion Week, and work together to build Shenzhen Fashion Week into the preferred publishing platform for high-end fashion in China and even Asia, and will further gather international fashion resources for Shenzhen clothing and bring more opportunities.
This fashion week continues the gene of "technology + fashion", grasping the core point of digitalization, and actively touching the new direction of clothing commercialization.
Shenzhen Fashion Week and Tiktok e-commerce jointly created "weaving China" and "Shenzhen Fashion" cooperation officially unveiled; Kuaisheng e-commerce reached a strategic cooperation with Shenzhen Fashion Week,creating Shenzhen Fashion Week online cloud show, through short video + live, Shenzhen Fashion Week official number + master + users, topic page + topic page and other rich gameplay, as well as search banner, hot list and other resources, not only help Shenzhen Fashion Week voice quickly out of the circle, expand brand influence.
Jd Apparel launched A strategic cooperation with Shenzhen Fashion Week, launched A/W 2024 Shenzhen Fashion Week online venue, and cooperated with well-known Shenzhen local brands such as ELLASSAY and Marisfrolg Marsfield to bring consumers an immersive wearing experience of "watching while buying".
At the same time, Jingdong Apparel will work with Shenzhen Fashion Week to open up the fashion industry chain, provide a display platform for Chinese brands to go to the world, and empower the fashion industry chain, brand owners and designers from multiple levels.
Outside the show, the fashion series forum gathered experts from academia and the industry to discuss the high-quality development of the fashion industry in multiple dimensions. "New Opportunities for the Future Development of the Bay Area Fashion Industry" explores the way of globalization of the fashion industry;
"Digital Fashion and Platform Economy Forum" focuses on the digital transformation and new business models of the fashion industry; "Fashion Industry Cooperation and Innovation Forum" focuses on the cross-border cooperation and industrial innovation of fashion and platform economy.
