This Jelly Muscle launch show with the theme of Star Dream Voyager, with the creation of the universe as the background of the story, the brand has always been a childlike vitality, to create a "corn man" image - they are like interstellar travelers,
carrying the stars, brave exploration. Weaved draping accessories, artfully matched handmade beading, and more conceptual 3D printing technology, Jelly Muscle connects the past and the future, from the handmade temperature to the innovation of 3D printing technology, and tells one story after another about courage, adventure and dreams.
LUANSHU was founded in 2016, "art as the blood, fashion as the bone" for the design purpose, designer Luan Shutao is good at painting, music, movies, travel inspiration into the product, hoping to be able to ease and stretch the attitude of life to consumers,
in order to heal them in the current state of work and life caused by pressure. The brand takes ease and comfort as the main theme of style, making clothes become a space that can be stretched and relaxed at will. Between there and nothing, it embraces the world with a posture of free extension and is compatible with nature.
The theme of LUANSHU is "Flower on the Other Side", which is inspired by Shanghai, the pearl of Asia in the 1930s, where the intersection of China and Asia, the collision of various ideological trends,
and the diversity of lifestyle blend. It means that after a century of great changes, we are standing on the bank of the long river of history, looking back at the then Shanghai, and examining the present more free and unrestrained era,
like blooming flowers, both bearing the memory of history and looking forward to the infinite possibilities of the future. The new series launched this time, while adhering to the free and simple brand concept,
integrated the diverse and inclusive cultural elements of old Shanghai 100 years ago. Through this integration, the designer hopes to build a bridge connecting time and space, leading us to cross the century-long gap and freely shuttle between history and reality.
Chen Yu CHNNYU is an independent designer fashion brand founded by Chen Yu, a well-known Chinese womenswear designer and China representative designer of BRICS+ BRICS+ Fashion Summit.
It advocates the creative concept of "inheritance, innovation, independence and balance" and emphasizes the design purpose of "feeling the soul and depicting the present". Its products revolve around the designer's own style,
covering UNISEX Unisex collections, functional clothing, sustainable pieces and more. The brand focuses on fabric and structure cutting, soft and tough, so as to show the beauty of balance.
This show Chen YuchnNYU and GAIAIAG® virtual world developer · Xiamen Root Three technology cross-border cooperation, with the theme of "Future City of the past". The design is inspired by German digital artist Clemens Gritl's man-made landscape of concrete and asphalt,
"the Future City of the past", which depicts a 20th century urban utopia - an ideal city full of fantasy, wisdom and temperature. The show is just like a movie, telling moving stories that belong to us and the "world".
This season, the designer pays special attention to the return of leather and fur, exploring the soft heart under the modern inspiration and resolute appearance, and reshaping the leather style of this season with fresh personality.
The creation of color is the designer's exploration of the balance between the progress of AI science and technology and humanistic feelings. It stands out from the initial gray tone between black and white,
adds some color attempts, and gradually finds the balance, eliminates the worry of technological indifference, and creates a warm sense of both fashion and technology.
The futuristic design is faced with the contradiction between traditional inheritance and innovation, so the designer must think about how to inherit the historical culture and meet the social change. The conference is like the prologue to the story, emphasizing the coexistence of technology and romance in the era of advanced artificial intelligence.it'REAL, a designer brand with a light retro style, was founded in Xiamen in 2012. The brand advocates a "natural, simple and elegant" lifestyle, positioning young urban women aged 28 to 38, advocating comfortable and simple dressing experience and overlapping style.
Products with simple lines, light and comfortable fabrics and light retro color for the design style, to create a rather artistic style of retro clothing style, committed to create fashion for urban women, spread the aesthetic of life - "find the true beauty", advocate fashion and beauty into every detail of life.
With the theme of "Flowers" as the theme, the it'REAL conference expresses the unique vitality of women's dress through the fashion expression of the blooming and falling of life flowers and the interweaving of shapes and shadows.
The beauty of summer is full of green, is a "flower scenery" of the work. Designers use different fabrics and colors to give each style a unique texture and visual effect. Through different color matching and material selection,
we will create a more fashionable and romantic experience of patterned fabrics such as characteristic embroidery and texture printing. Fabric and design can switch between tangible and intangible, and walk infinite between warp and weft, making the fabric sound, presenting a visual and creative summer feast.