From the early days when people used simple filters and retouching methods on their computers to add texture and artistic effects to photos, to the endless filter options launched by Instagram, the birthplace of selfie social, those imaging effects that are off-color, out-of-focus and overexposed are still reaping loyal users as "Instagram wind".

With the iteration of science and technology, the functions of photo editors are more accurate and intelligent. Facetune, a popular portrait retouching software in recent years, Snapchat, which has many interesting filters, VSCO, smile filter, comic filter, and so on, meet the needs of various accurate color adjustments.

The speed of its update, and towards fun and personalized, for the Z generation to spread the soil of free creation.

The generation that grew up in the filter wave is also a generation that dares to imagine and is not easy to meet. When the filter users turn into creators, what are the new sparks?

Ma Ming, a Generation Z digital artist with multiple identities, is the creator of the popular AR filter.

Since she was a child, she has been keen to use Photoshop to create, take selfies and try out various novel filters, and when ready-made filters could no longer meet her needs, she began to create her own filters.

She combines filter interest with digital art to create AR filter works rich in "interaction" and "experience".

The filter works created by her focus on the modification of facial features to play a more artistic imagination, so that users leave the careful elaboration of "perfect", into the pleasure of the first color world, the unrestrained creativity and fun are infinitely amplified.

Since Instagram opened up the right for users to upload AR filters three years ago, artists have developed a series of AR filters that are both technological and artistic.

With today's increasingly accurate algorithms, 3D makeup, decorations, and effects that interact with real-world environments can precisely match the user's facial features and movements.

Named "Beauty3000", the AR filter applies a mask to the face. You can rotate your face 360 degrees and experience the silky filter in different angles, which gives a new definition of "shiny" skin in the virtual world.

When the once unconventional trend of using text, decorations and colors to embellish photos returns to the public eye, you can experience dynamic fun online like never before.

Dynamic makeup is already a very basic function for AR filters, using all bold and playful ideas and scenes on the face, pulling you to a ghost new world in a second.

These AR filters continue to inspire people to freely think about what they want to be in the virtual social space of the future.

When the filter is not limited to a tool that can modify the features and have the function of beauty, it can always incarnate the artistic medium that Andy Warhol predicted that "everyone can be famous for 15 minutes."

And when Generation Z, who are willing to learn and try, are not satisfied, they will find their own way at any time and create their own brand new image.

In the filter pay attention to the evolution of "beauty doctrine", the first to be challenged is the beauty industry.

Nowadays, whether you want to quickly change makeup into full makeup or modify makeup and hair details, you can quickly use various mobile phone apps to achieve.

We can't help thinking, makeup as a traditional craft full of fun, will it be replaced by filter technology?

We explored this possibility with three industry experts related to filters and creative work.