Only in 1987 did the first fashion design company, Shun Chi Clothing Company, appear, followed by a number of clothing companies. At that time, "fashionable" was not a positive term, with some derogatory meaning, with a point of irresponsibility, with a point of social youth meaning. Now to say you're "posh" is entirely positive.
At that time, there was no such word as fashion. The first contact with some of the costumes of RTHK, some of the star images of RTHK, they are also a mainstream to guide the popularity. What bell-bottom pants, including the color of their clothing at that time, were guided by Hong Kong and Taiwan stars.
In 1990, Beijing department store held a fashion festival, many domestic clothing brands participated. At that fashion festival, I worked as a designer in Tianma Clothing Company.
At that time, the top ten domestic brands participated in the competition for the first prize of fashion festival sales. At that time, in order to promote, we produced a dress, which sold well, and rushed to make it overnight,
selling 36 yuan a piece. The design of this dress has a slight change on the sleeve, but a small ruffle is made on the shoulder part, and the ruffle edge is pulled over and can be lifted on the shoulder, just like a dress without sleeves, there are two movable buttons on the sleeve, placed under the shoulder, it is a small sleeve.
At that time, our dress counter was crowded, the glass door was afraid of danger, the sales manager was a boy, more than 80 meters above the counter, it was full of people, now you can hardly see such a scene.
At that time as a designer, there is now a designer can not experience the happiness. Sales at that time, now let people think of are very exciting, a dress of more than 30 yuan, a day can sell hundreds of thousands of yuan.
The fashion of that era was very homogeneous. It's different now. As a designer, many people like to ask me: "What is popular this year?"
This question, the first ten years I was very easy to answer, such as this year's popular yellow, popular red, what style.
Now few people ask me, and then someone asks me, I will feel very naive, can not answer, can not summarize in a sentence, can only tell her some popular points. Now the market is too rich, low-waist pants,
high-waist pants, mid-waist pants, from long to short, from high waist to low waist, from fat to thin, this year you can buy anything, there is no mainstream market.Italian designers DavidSylvia& Hao Weimin shine fashion Europe
The long and mysterious history of Oriental civilization has always been the theme of fashion designers. In Turin, Italy (Citta di Torino), as the opening of Torino Fashion Week is full of the taste of fashion pioneers,
the appearance of traditional Chinese cultural elements makes the Chinese and Western fashion come a perfect collision. Hao Weimin, one of China's top 10 fashion designers, stunned the crowd at the Turin Fashion Week on June 29 (local time in Italy).
We all know what Italy means to fashion. There is a popular saying that "Fashion began in England, began in France, and became art in Italy." Italy has been the hometown of art since ancient times.
After the rise of popular culture in the world, in order to grasp the direction of the changeable "trend" for a long time and have more sustainable vitality, it may be the best choice to give it profound cultural heritage. As a result, Italy is the ideal place to combine art and pop.
The theme of David Sylvia& Hao Weimin's Italian release this season is "Clouds Rise in the Sky". No matter what you believe, in this vast sky, what we want is often a kind of dependence.
Where is Yi GUI? Or the other side? Or between you and me? The moon is long and the stars are thin in the night, as if in a dream, and the thoughts of those various characters often meet unexpectedly,colliding in the sky of thought... Or deep or shallow to understand, know them and themselves, and in the near future, they will eventually become a member of the storm will not be lonely. The sky belongs to the world, but also belongs to you, me and him, and it is the pulse of fashion that rises between heaven and earth.
At this season's conference, designers adopted exquisite classical embroidery and impactful printing patterns and other processes to make the works unique and plastic, while showing the essence of traditional Chinese culture, making the world's modern fashion life more ceremonial and cultural with Chinese characteristics.
As a designer who has been engaged in clothing and fashion design for many years, Hao Weimin feels most that Chinese clothing brands should have their own soul and unique brand exclusive DNA, instead of blindly pursuing the shadow of others,
it is very important to be themselves. For the harvest of this trip, Hao Weimin admitted that the cognition of creativity and commercial transformation still needs to be improved, and understand the importance of not forgetting the original intention;
At the same time, I also have the responsibility and obligation to bring Chinese culture out of the country, to the world, to those top stages with international influence.
