Skirts with rich elements are more suitable for simple and delicate accessories. Thin chain necklaces, small earrings or jewelry accessories are more appropriate. Avoid making the overall style look too cumbersome to wear,
so as to highlight the visual effect of the dress itself. In addition, if the dress is longer, you can also choose to wear sandals or flip-flops to add a relaxed feeling.
Clothing wear favorite "urban outdoor" new national style has become popular fashion
As the temperature rises, the heavy down jackets and coats are taken off, and People's Daily wear is enriched. This year, there are two highlights worthy of attention: the combination of fashion and sports outdoor functional needs of "urban outdoor" wear is popular, and the new national style has become popular fashion.
"Web natives" are new wave makers
As the first life demand in "food, clothing, housing and transportation", clothing has carried people's infinite yearning for a better life since ancient times. In recent years, people have injected the current life attitude and personal preferences into the art of dressing, stepping into the era of "beauty freedom".
Nowadays, the fashion discourse power has been transferred, the fashion creator is no longer the fashion magazine and the institution, the "top-down" fashion trend has been replaced by the "bottom-up" model,
and the "network native generation" has become the wave maker of the new trend. Hardware girls, heat sense wear, Meilard wind, new Chinese style old money wind and other wear hot spots initiated by ordinary people have taken over.
According to the 2024 Tiktok fashion trend survey, entertainment culture such as stars is the super medium of clothing content, and it is the most easy to ignite heat. Therefore, various clothing categories especially like to follow up the real-time hot spots such as film and television comprehensive modeling,
star wear, festival wear, etc., which is easy to start the heat chain. Daily and sports have almost become the most concerned wearing scenes, and everything has become the most universal functional requirements.
"Urban outdoor" wear is widely selected
In terms of preferred styles of dress, "Urban outdoor" is leading the way. With the evolution of lifestyle, the boundary between scenes has become blurred, and travel wear should not only take into account a sense of fashion and diversified styles,
but also meet the functional needs of sports and outdoor. Therefore, urban outdoor wind has become the future choice of nearly half of users. In terms of color system, classic is never out of date, and more than half of users choose practical full marks and black and white color matching that is always outdated.
When the outdoor wind blows into the city from the mountains and seas, light sports wear becomes a little spiritual comfort for urban youth to escape the heavy city life. In the excellent balance between sports and life, urban functional style, mountain wear and Clean Fit are favored by "fashion ICONS", and also lead to sports items such as hardshell jackets, sunscreen clothes and shark pants.
The new trend is spreading across all ages
The new national style has become a popular fashion.
On the stage of CCTV Spring Festival Gala this year, the traditional pattern creation show "Nian Jin" attracted numerous eyes; Yang Mi's new Chinese style dress is frequently on the hot search.
New Chinese style, Hanfu, horse skirt and other new Chinese style keywords continue to appear in people's vision, Chinese aesthetic is sweeping the fashion circle. Behind this trend feast,
is the fusion of modern craft and traditional aesthetic collision, from the fabric weaving process to the improved design of the pattern, the new national style is the "rebirth" of traditional culture in the contemporary era.
According to the "New National Style Trend Report of the Year of the Dragon" released by Taobao Clothing, in recent years, the new national style has presented a change from "elements" to "design style", from the simple printing in the early years to the current design integration, the new national style clothing has formed a new market with rich categories and huge supply.
Data show that "dragon pattern" is the TOP popular element of the new national style in 2024, with nearly 10,000 "Dragon Year" original limited new products on the shelves. At the same time, Song brocade and Warring States Robe also showed explosive growth in the New Year of the Dragon, with a double increase in search volume and turnover.
At present, the main audience of new Guofang is young women aged 18 to 35, with an average of 8.32 out of every 10 female consumers in this age group having searched for keywords such as "hanfu" and "new Chinese style".
Hanfu consumers outside the core group showed an increase in all age groups. Taking women over the age of 40 as an example, the annual turnover increased by more than 100%.
Many people try to "wear Hanfu" for the first time in the Year of the Dragon. During the Spring Festival alone, more than 1 million people placed orders for Hanfu for the first time.
Among them, the horse skirt is the preferred entry style for many people because of its characteristics of matching with everyday clothing such as knitwear and shirts. The horse skirt continues to heat up, and since the beginning of 2024, more than 700,000 people have searched for related categories every day.
