said that it will organize and integrate domestic and foreign fashion resources to promote the development of Shenzhen Fashion Week, enhance the status of Shenzhen Fashion Week in the international fashion field, and enhance the competitiveness of Shenzhen clothing and design brands.

This year's Fashion Week will also jointly organize the "Young Woolen Designers Competition 2024" in collaboration with the Hong Kong Woolen Innovation and Design Association (KIDS), which will focus on displaying the winning works of the Greater Bay Area Sweater Design Competition.

More excellent works and creative talents will stand out through the exhibition, providing a platform for the development of new impetus for the industry.Interview with Pascal Morand: Communication is the driving force for the development of the fashion industry

The year 2024 marks the 60th anniversary of the establishment of diplomatic ties between China and France and the Year of Culture and Tourism between China and France. As a model of the convergence of eastern and Western cultures,

the exchanges and cooperation between China and France in the field of fashion industry have achieved remarkable results. In recent years, with the continuous deepening and development of globalization,

China's fashion market has risen rapidly, becoming one of the most dynamic and potential markets in the world. At the same time, France, as the fashion capital of the world, its profound fashion culture and excellent design innovation capability also provide a solid foundation for the cooperation between the two countries.

Pascal Morand, Executive Chairman of the Haute Couture and Fashion Federation

Founded in 1868 and renamed in 2017 as the Federation of Haute Couture and Fashion (FHCM), the French Haute Couture Conference is the sole organizer of Paris Fashion Week, with a number of undertakings such as fashion week hosting,

emerging brand development and fashion education. Pascal Morand, Executive Director of Haute Couture and Fashion Federation since 2016, is also a well-known economist, a professor at the European Business School (ESCP) in France and a member of the French Academy of Engineering.

He was Director General of the French Model Institute (1987-2006), Dean of the ESCP Business School (2006-2012) and Deputy Director General of the Paris Regional Chamber of Commerce and Industry (2013-2015).

Pascal Morand pointed out that fashion week is a great platform for haute couture ready-to-wear, and in addition to Paris fashion week, we can also see fashion weeks in Milan, London, New York, Copenhagen.

Paris is a particularly international fashion week compared to other fashion weeks. He says the hardest thing about running a fashion week now is choosing which brands to invite. Because there are many brands that want to go to the fashion Week,

but the time and opportunity window are very small, everyone has to attend, which requires us to conduct extremely strict selection activities, we want to leave more opportunities for young and creative brands.

For example, women's clothing brand events are held twice a year, one lasting nine days; The menswear brand event is held twice a year for six days; Haute Couture is twice a year, and one lasts only four days.

It can be seen that the deadline of fashion week is very short, and many brands want to present themselves, so how to choose the invited brands is also a very difficult task for us.

Pascal Morand expressed appreciation and recognition for the rapid development of Chinese brands. He is very happy to see more and more Chinese brands at Paris Fashion Week, especially to see a lot of very talented Chinese brand designers,

such as Chinese designer Weijun Yun is not doing ready-to-wear brands, but more to the development of haute couture brands. These young Chinese brands have been welcomed by the French local selection joint committee,

he said, noting that the members of the selection joint committee are media workers and buyers from all over the world, who choose what brands are suitable for presentation, and everyone has witnessed the vigorous development of China's emerging design power in recent years.

Pascal Morand said that as one of the judges of the selection committee, he saw that many emerging brands in China are very talented. What he calls "gifted" is that these Chinese brands allow people to see Chinese elements and Chinese style in the products they design,

and at the same time incorporate an international demeanor. The work of these designers is not only presented in terms of design, but also in other forms of expression, including our films, photos, videos, etc., all of which are part of our artistic makeup.

Pascal Morand also mentioned that more and more designer brands are joining the federation, not only in the field of haute couture, but also in the field of creative ready-to-wear.

He emphasized that haute couture and creative ready-to-wear are two different concepts. Haute Couture involves a very difficult process in order to list this brand as haute Couture.