Double booth at the Expo Flower West Culture beauty tells the "Chinese story"

On April 13, the 4th China International Consumer Goods Expo kicked off in Haikou, Hainan province. With the theme of "Lingxiu Zhejiang", the Zhejiang Pavilion selected 17 Zhejiang brand enterprises to participate in the exhibition, and interpreted "quality Zhejiang goods" from the three major sectors of "new momentum", "new business form" and "new inheritance".

Chinese cosmetics brand Huaxizi participated in the Expo for the first time, not only as a local quality brand in Zhejiang Zhejiang theme hall, but also in the fragrance exhibition area of China Free Group and many first-line beauty cosmetics brands around the world "beauty and beauty", becoming the unique "double booth" of the Expo Chinese beauty brands.

Zeng Min, general manager of public affairs of Yige Beauty Group, Huaxizi's parent company, introduced that culture is integrated into cosmetics and tradition is given to fashion. Huaxizi debuted at the Expo,

hoping to pass the unique charm of Chinese culture to domestic and foreign consumers and show the spirit of ingenuity of Chinese quality through the limited series of West Lake, intangible heritage Suzhou embroidery series, national impression series and other representative works.

In this Expo, Huaxizi not only brings the star single product "Heart lock" lipstick, which is welcomed by consumers at home and abroad, but also the brand representative "West Lake Limited" series,

which vividly reproduces the beauty of West Lake with its poetic artistic conception and exquisite craftsmanship. In addition, there is a "Hainan Limited" series that integrates the natural and dynamic Marine atmosphere.

What is particularly remarkable is that the "Su Embroidery" series, which won the gold medal of the 2023 International CMF Design Award, unveiled the mystery for the first time.

This series skillfully integrates the non-heritage Suzhou embroidery technique, perfectly combines traditional manual art with modern beauty, and presents a unique artistic value.

In response to the national strategy of "double booth" continuously Hainan free trade port new wave

At the end of 2023, Huaxizi successfully entered Sanya International Duty-Free City, becoming its first and only Chinese beauty brand with independent stores. At this year's Consumer Fair,

Huaxizi stood out with many international first-line beauty brands by virtue of the unique exhibition form of "double booth" to boost the construction of Hainan Free Trade Port.
Sino-chinese Travel debuted the "Chinese Fashion Week" to tell the story of Hanzhong

Elegant elegant rhyme such as poetry, Hua dress fluttering beauty picturesque. From April 11 to 14, "China Fashion Week" was held in Shanghai, China. For the first time, Hanzhong organized Hanzhong enterprises and cultural travel IP to participate in this national event to display Hanzhong Hanzhong products,

deepen exchanges and cooperation in the Hanzhong industry, and carry out promotion and promotion of cultural tourism resources, tell high-quality development stories of Hanzhong, and spread the Voice of Hanzhong at home and abroad.

"Leading enterprises into Han" efforts to build Hanzhong cultural industry highland

Guided by the Propaganda Department of the Central Committee of the Communist Youth League and sponsored by the China Youth New Media Association, the Shanghai Committee of the Communist Youth League and the People's Government of Shanghai Pudong New Area,

the "China Fashion Week" is not only a national fashion event, but also an important platform for the exchange and cooperation of Chinese fashion enterprises around the country.

Hanzhong organized "Qing as Usual" and other local Chinese clothing brands and Chinese clothing enterprises to participate in the event, on the one hand, it is to show the heavy Han culture of Hanzhong represented by Hanfu on the national platform.

On the other hand, it is to deepen the exchanges and cooperation between Hanzhong Hanfu enterprises and well-known Chinese clothing enterprises in China, and attract more Chinese clothing enterprises to invest and develop in Hanzhong for a win-win future.

Hanzhong characteristic Hanfu brand "Qing Ru" and other Chinese clothing enterprises brought a number of restored versions of Hanfu to participate in the "China Chinese Clothing Week" activities, through exchanges and matchmaking,

reached the intention of processing cooperation with Chongqing Tang Terra-cotta Hanfu brand, reached a mutual visit agreement with a number of brand enterprises in Hebei, Jiangxi, Sichuan and other places,

and conducted in-depth exchanges and discussions with Wuxi Mingque brand in Jiangsu Province. It has also established business relations with two Hanfu enterprises in Chongqing and Tianjin.