Hanzhong is known as the "hometown of the global Han people". In recent years, Hanzhong City has dug deep into Chinese cultural resources, vigorously developed the Hanfu cultural industry, held Hanfu experience,

Han-style wedding show and other activities, launched the "wear Hanfu, enjoy Han music, perform Han rites, and taste Han food" immersive experience projects, and created "Han" brands such as "Qing as the past".

In more than 10 Han cultural scenic spots in the city to carry out the "wear Han Chinese culture, taste the ancient charm of the flower sea" feature of the benefit of the people, so that tourists can enjoy the national tide Han style,

understand the charm of Han culture, focus on the construction of Hanfu design and development, product release, leasing and sales, supporting modeling, Han clothing manufacturing and other industrial chain, to create a cultural industry highland with the transmission of Han culture as the carrier and the Han clothing industry as the support.

Various publicity, promotion and display of colorful Hanzhong image

His sleeves are graceful and elegant. For the first time, Hanzhong Chinese Tourism took part in the "China Costume Week", participated in the National style market, Chinese culture exhibition, Chinese costume parade and other activities, focusing on showing the rich history and culture of Hanzhong and the beautiful ecological environment.

In the Guofeng Market, the Hanzhong exhibition area with the theme of "Hanzhong opens Han Industry" is very eye-catching. The colorful Hanfu, which is very representative of Han culture, and the rich cultural and creative products complement each other,

showing the history and modern, classical and fashionable beauty of Hanzhong; Hanzhong characteristic costume display and cultural travel IP display reproduce the thousand-year elegance of Han culture;

The intangible cultural heritage products of Hanzhong, such as Hanzhong rattan weaving, Chenggujia flower, Qiang embroidery, traditional bow and arrow making skills, make the heavy history and culture of Hanzhong feel and touch.

In the Chinese culture exhibition, the "Goddess of Hanshui", crested ibis, and the Chinese melody "Guangya" joined hands to interpret the wonderful "Hanzhong Story". The "Oriental gem" crested ibis "flies" from the bank of the Han River to the bank of the Huangpu River,

flapping its wings with lightness and agility, vividly telling the "ecological miracle" and "Hanzhong contribution" behind the crested ibis' transformation from a lone bird of seven to ten thousand birds. The "Goddess of Hanshui" dancing in the dance,

the interpretation of Hanzhong as the birthplace of Hanjiang River and the national South-to-North water diversion project water conservation site unique Hanshui resources, Hanshui culture;

The two Chinese opera "Chinese" young actors "Chinese opera" showed their skills by dressing in costumes, performing in traditional Chinese operas, and displaying the unique charm of national intangible cultural heritage.

In the parade, "Han Water Goddess", "Zhang Qian", Han dialect "Guangya" and other Chinese and Chinese travel IP dressed in beautiful clothes, they or dressed in elegant skirts, tall hair, or wearing brocade robes, hair wearing a crown, slowly stroll to the classical, light, elegant beauty reflected vividly.

At the event, the children competed to take photos with Zhuge Liang and invited Zhuge Liang to recite the "Teacher's Table" with them; The tourists from Jiangsu, Zhejiang, Anhui and other places took interactive photos with the Chinese accent actors;

Foreign friends learn about Hanzhong and the Han River from the "Hanshui Goddess"... Chinese language tourism is like a beautiful landscape, attracting many tourists at home and abroad to enjoy and remember.

Sino-chinese Travel IP also entered the core business district, commercial complex, historic district and other crowded areas in Shanghai, carried out the promotion of cultural tourism resources, and warmly interacted with tourists from all over the world.

As an international metropolis, Shanghai has a strong traction and a wide range of radiation. Hanzhong will take the opportunity to participate in the "China Chinese Clothing Week" and leverage the strong driving force of the Yangtze River Delta economic circle to build a Hanfu IP,

expand the Han cultural industry, cultivate a new business form of "Hanfu +" cultural tourism, help the "Hanfu fever" continue to heat up, and start an ecological city business card with a beautiful environment, green, low-carbon, livable and convenient travel.

The 4th Sustainable Consumption theme event of the Expo was held

On April 14, 2024, Hainan Haikou, the fourth sustainable consumption theme event was successfully held at the Fourth China International Consumer Goods Fair (hereinafter referred to as the Consumer Goods Fair).

As one of the supporting activities of the fourth Consumer Expo, this event focuses on the theme of "Innovative consumption scenarios to stimulate consumption potential", sponsored by the Guide to Sustainable Development Economy, the Global Sustainable Consumption Initiative, and co-sponsored by CCID Media.