Consumption observationColor economy gives birth to color marketing，Future products will pay more attention to color effects

In recent years, the prevalence of color economy began to give birth to color marketing. Fashion industry analysts say that color trends have become not only a guide for the fashion industry, but also a creative source for brand marketing.

The reporter noted that from "dopamine" to "Maillard" to "Green", every color popularity provides the brand with the opportunity to establish an emotional connection with consumers, the span is not limited to clothing accessories,

as well as beauty, home and other categories related to the aesthetics of daily life. In the future, product development and impact estimation will pay more attention to the matching degree with color,

and meet the dual needs of more consumers' visual and emotional expression with more innovative presentation methods.Green low-carbon, national tide good goods, sports health sing "protagonist" - from the consumer fair to see the new trend of consumption

The 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Fair") is being held in Haikou, the exhibition scale reached a new high, and domestic and foreign consumer brands gathered to bring global high-quality products. Among them, green and low-carbon, sports health, national tide good goods and other "protagonists" of the exhibition.

Wandering around the venue, the overall display of many brands "green and low-carbon" is eye-catching. Coach's new sub-brand, "Coach City," showcases its products along with a wide range of recyclable leather scraps.

In the exhibition halls of jewelry, clothing, culture and innovation, many brands display materials such as circuit boards, nuts, plastic waste, and old factory gears to remind people to protect resources.

The green trend extends beyond the stadium. As one of the featured activities of the Consumer Expo, the "China · Hainan 2024 First new energy Vehicle Crowd Test Island Race" attracted many brands such as NIO, Ideal, Xiaopeng, BYD, Xiaomi, and some hot and technologically powerful new energy models.

In addition, brands such as electric homes and automobiles have also followed the trend and launched diversified green and intelligent new products.

The appearance of domestic "fashionable products" has become another bright spot at the consumer Expo. The reporter saw in front of a booth that a series of national fashion items attracted a lot of merchants and viewers,

such as Shanghai brand "flower special" watches, Seagull brand "Qinfeng Tiger" watches. These time-honored national trendy new products not only have traditional cultural elements, but also integrate fashion trend elements.

In addition to watches, Dunhuang Institute of Fine Arts Dragon Year theme hoodie and other museum cultural and creative areas, the use of non-heritage traditional crafts and national art glaze copper art and other new national tide products have also become the focus of attention.

Domestic "fashion goods" are becoming a new consumption growth point. From January to February this year, online retail sales of domestic "fashion items" such as horse-face dresses, Chinese perfume and new Chinese jewelry increased 6.3 times,

4.2 times and 1.7 times, respectively, according to the Ministry of Commerce. Meituan and Dianping data show that since March, the search popularity of "Hanfu makeup" during the Qingming holiday has increased by 2.3 times year-on-year.

The "Hainan Free Trade Port Tourism Retail White Paper 2024" released by KPMG at the Consumer Expo shows that consumers pay more attention to the quality and sense of experience of the product itself, and consumer demand continues to upgrade.

Through advanced technologies such as big data and artificial intelligence, Guocao brand is establishing a consumer-centric operation system, deeply exploring consumer demand around production, distribution, circulation and consumption, further meeting consumers' needs for a better life, and empowering enterprises to develop with high quality.

The reporter also noted that, as in previous years, the heat of health sports products remains. The guest of honor, the Irish exhibition group, joined hands with local representative brands such as meat and milk powder, and the British exhibition group also brought a number of niche novel high-end new brands to China for the first time.

Domestic brands have also brought many innovative products. For example, Yili launched Ikquan Instant tea, known as "China's first screw cap instant tea", pushing China's sugar-free tea to the "instant tea era" to meet consumers' demand for healthy and convenient tea drinks.

Taishan Sports released a number of competitive and civilian Taishan Rui Leopard carbon fiber bicycles for the Paris Olympic Games chariots, attracting many cycling enthusiasts to watch.

Zhang Lanlan, regional lead partner of KPMG China Hainan, said that the concentrated display of high-end and innovative products in sports health and other fields at the Expo reflects the latest trends and future direction of the consumer market.

"These new products, new technologies and new trends provide consumers with more choices and better experiences, and also promote industrial innovation and upgrading."