Esthetics forum gather famous people! Present the feast of Oriental aesthetic thought

On December 5, the Eighth International Forum on Oriental Aesthetics Leading the World's New Fashion was held in Dalang Fashion Town, sponsored by the Construction Management Center of Dalang Fashion Town, Longhua District, Shenzhen and hosted by Shenzhen Fashion Culture and Creativity Association.

Famous teachers from the fields of domestic cultural curation, art museum, cultural research, industrial design, interior decoration design, fashion design and nearly 200 guests participated in the forum. Focusing on the theme of "emerging | Shengqi", the four keynote speakers discussed from the four aspects of "Aesthetic appreciation and driving innovation of Eastern aesthetics", "Internal Construction of Jade Culture and Eastern Aesthetics", "Oriental aesthetic Expression of watches" and "Home is elsewhere" respectively. The aesthetic height and ideological depth of the forum content contributed a feast of aesthetic thoughts to the audience.

Do not forget the original heart, there is beauty in the east

This forum is being held in a new historical context. In 2020, in the context of slowing economic growth and the outbreak of the global novel coronavirus epidemic, the fashion cultural and creative industry has entered a challenging period. The novel coronavirus epidemic has directly changed people's consumption habits and lifestyles, and the fashion cultural and creative industry is also looking for new flexible planning in the midst of great changes, redefining its marketing model and product innovation system: taking the digital as the guide, making full use of new technologies, and improving the diversity of organizations to meet consumers' high expectations for the sustainable development of the fashion cultural and creative industry. At the same time, the challenges facing Shenzhen's fashion and cultural creative industry are also more urgent and severe. How to combine multi-disciplinary forces, multi-cultural traditions and perspectives to jointly explore Oriental aesthetics in the global era, and form an aesthetic achievement that can be shared by human beings has become the original purpose of the forum.

Immortal new people
Xian Xinmin, Vice Chairman of Shenzhen Longhua District CPPCC and executive deputy leader of Dalang Fashion Town Construction Leading Group, delivered an opening speech: In the era of globalization, as the next global fashion capital, Shenzhen's fashion culture soul is "Oriental aesthetics". Oriental aesthetics, with its profound ideological wisdom, unique theoretical form and extensive artistic practice, provides ideological support for the development of fashion industry in Dalang fashion town. In the new era of high-quality development, connect the world's new fashion with "Oriental aesthetics", shape the charm of Dalang fashion town national tide brand, cultivate the contemporary cultural industry that integrates the spirit of the new era with the value of Oriental aesthetics, and promote the awakening and upgrading of Chinese consumers' Oriental aesthetic consciousness. Let Dalang fashion town become the most vivid and dynamic carrier on the road of spreading the eastern aesthetic spirit and strengthening cultural confidence.

Luo Zheng
Luo Zheng, member of the Standing Committee of Shenzhen CPPCC, President of Shenzhen Fashion Culture and Creative Association, winner of China's highest fashion design award "Golden Top Award", chairman and artistic director of Shenzhen Oriental Yishang Clothing Co., LTD., said in his speech: As the organizer, he witnessed the eight international forums of Oriental aesthetics leading the world's new fashion. In the post-epidemic era, people began to reflect on the original way of life, and new values and cultural trends began to sprout. In the context of highlighting the self-confidence of Chinese culture, how to re-create the contemporary value of Eastern aesthetics, the association is willing to work with leaders who are committed to promoting Eastern aesthetics to the world. The future Oriental Aesthetics Forum will surely become a cultural business card of Shenzhen, and inject the soul of culture - Oriental aesthetics into Shenzhen to become an international fashion and creative city.
The four great masters share the same beauty
Professor Zhang Zikang, director of CAFA Art Museum, professor, doctoral supervisor and editor-in-chief of Art Museum Magazine, divided the artistic expression of Eastern aesthetics into three parts: spiritual characteristics, subjective characteristics and natural connection in his speech entitled "Aesthetic and Driving Innovation of Eastern Aesthetics", clearly indicating that the innovation driving of Eastern aesthetics is related to historical development. Zhang Zikang explained: The eastern turn of aesthetics is driven by systematic cognition to drive innovation, and the power of art today is not only the role of art on society, such as appreciating art works, not only the improvement of aesthetics, but can promote the development of all levels of society. People need to establish a thinking and observation system of both eastern and Western vision in order to build a more harmonious and better feeling of the future environment.

Zhang Zikang
Sun Lei, the chief designer of Feiyada Precision Technology Co., LTD., and the forty "innovation and entrepreneurship and advanced model figures" of the 40th anniversary of Shenzhen, shared the process of combining the watch with Eastern aesthetic elements and cultural carriers, using modern technology to redesign and create, and eventually becoming a product with Chinese aesthetic elements. The excellent products such as "art series" and "Muyang Timepiece" launched by Feiyada have not only been recognized by the market, but also stand out in the watch market because of their high aesthetic and collection value. This unique innovative spirit and unrepeatable aesthetic concept have become the mark of Chinese fashion brands flying to the forest of world brands.

Sun Lei
YANG Bangsheng, founder and president of Yang Design Group and one of the top ten outstanding Chinese designers in the world, in his sharing titled "Home is Elsewhere", emphasized that localism and place spirit can awaken the common memory of a city through a unique hotel concept and design case, and regionalism is a mysterious and precise aesthetic force. The source of this power is the Eastern aesthetic conception of returning to nature, so that all perceptions can be revived in the artistic conception, although the sea is running, it will eventually return to one. Yang Bangsheng's team fully explored the regional cultural attributes of the work in the design, selected the appropriate integration carrier, without losing the modernity of the creative scheme, which triggered a heated discussion among the audience.

Yang Bangsheng
Wang Luxiang, senior planner, host and commentator of Phoenix TV in Hong Kong, researcher of China National Academy of Painting, and vice chairman of Li Keran Art Foundation, narrated the long history of jade culture in Chinese civilization in the Internal Construction of Oriental Aesthetics, and analyzed how jade shaped the cultural and psychological structure of Chinese people. How Chongyu Shangyu's cultural psychology became the inner driving force and then influenced and contributed to the formation of Chinese aesthetics, thus becoming the invisible promoter of Chinese literati, secular life and spiritual totem. In particular, Wang Luxiang gave a subtle interpretation of why China was the first in the world to enter from pottery culture to porcelain culture, why white porcelain was the first to appear, and why the status of Chinese painting after the Song Dynasty was higher than that of ink painting.

Wang Luxiang
The session on Oriental aesthetics was hosted by Yu Siyao, Secretary-General of Shenzhen Fashion Culture and Creativity Association. He exchanged views with four guests on the contemporary nature, revival road, modern design, commercialization and other aspects of Oriental aesthetics. Wang Luxiang used "jade" as a friend and jade as a carrier to popularize the most simple truth of people's affairs. Zhang Zikang interprets the theory of aesthetics from "uselessness" to usefulness, emphasizing the way of combining the educational function of art museum with science and technology; Yang Bangsheng, from the perspective of design, tastes the wonderful "interest" of Oriental culture and blends the "national tide" of Oriental culture; Sun Lei, as the forerunner of "National tide design", elaborated his own views on how to accurately understand the demand of generation Z for national tide products and create products with more Oriental cultural aesthetics under the wave of new generation consumption upgrading. The four guests spoke, although each has its own focus, but there is more consensus, that is, nowadays, China's national strength is strong, cultural self-confidence has completed a process from self-awakening to consciousness, the future brand enterprises, to provide more aesthetic innovation experience is one of the ways to go out of the country to enrich the world fashion culture system.

Big coffee talk
Oriental aesthetics is also a productive force
The "Eastern Aesthetics Leading the World New Fashion International Forum" for eight consecutive sessions, while exploring the wisdom of Eastern aesthetics, constantly explore the new growth points of aesthetics and the "aesthetic added value" of cultural products, and express the view that "aesthetics and art are also productive forces". In the process of modernization, the fashion culture industry has developed into a pillar industry in some countries and cities. China's fashion cultural and creative industry also starts from the high-end, industry promoters not only focus on the exploration of eastern aesthetics, but also explore the integration and development of the fashion cultural and creative industry with Eastern aesthetics as the core of science and technology at a deep level, especially the compatibility with other similar disciplines. The Internet of everything, big data, artificial intelligence is providing people with more opportunities and willingness to perceive Eastern aesthetics, accept Eastern aesthetics, appreciate Eastern aesthetics and apply Eastern aesthetics. Therefore, the application and development of eastern aesthetic economics is the general trend. A combination of individual needs and social needs; One aims at healthy development to achieve sustainable social development; The rich and diversified economic form of humanistic industry - Oriental aesthetic economic union is rising.

The revival of traditional Chinese culture in the new era has brought sunshine, rain and dewness to the seed of Oriental aesthetics in the hearts of Chinese people, and is bearing rich fruits in the new historical development period. A real sense of contemporary Oriental aesthetics can not only be self-sufficient, but also is carrying forward to show a bright light.

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