The report pointed out that nearly 90% of consumers believe that the quality of national tide products has improved significantly, the younger generation has gradually become the main force of national tide consumption,

and the more fashionable sense and unique cultural connotation have become the main motivation for consumers to buy national tide products, and 44.2% of consumers mainly buy national tide products through e-commerce platforms.

Embracing young people is the secret of domestic brands to maintain vitality and create national tide gravity. Nowadays, more and more domestic brands begin to pay attention to the new model of offline business,

and explore the new consumption scenario of "online ordering and 30-minute delivery" with the help of local retail platforms, so that the brand resonates with the needs of young consumers and accelerates the opening of the incremental consumption market.

Under the influence of national tide, consumers have higher requirements for quality, design, experience and so on. If you want to truly realize the trend from net red to long red, you need to dig deep into the brand connotation,

improve product quality, and create brand highlights. Lin Zhijie, associate professor of the School of Economics and Management of Tsinghua University, said that to build brand competitiveness, on the one hand,

we should strengthen the brand image and cultural connotation, integrate traditional culture with modern "fashion" innovation, dig deep into the cultural connotation of the brand, and enhance consumers' brand identity and sense of belonging;

On the other hand, we must adhere to quality, let domestic products become synonymous with high quality, and win the trust of consumers.To "activate" historical and cultural heritage in conservation

A child is choosing a type model in the Time Stamp movable type Printing Experience Hall in Nantong 1895 Cultural and Creative Industry Park. Photo by our reporter Wang Xiaofei/Guangming Picture

【 Culture Travel in China 】

Suzhou in late spring, white walls and black tiles, long paths and Bridges. "Let's go to the Humble Administrator's Garden and listen to Kunqu Opera!" In the night, the tourists who participated in the "foolish politics ask Ya" night tour project leaned over the fence and looked intently at the opposite stage.

"How do you know what spring looks like until you go to the garden?" A melodious and graceful "Garden Surprise Dream" will be the climax of the night tour, the moonlight is thick, the flow of light and shadow, smiling people, revel in the landscape elegance of the garden under the moon.

From the Pingjiang Road of Suzhou with many small Bridges and water ports, to the town of Jinling Jindu Hill Building, Jiangxi Jindu; From the famous people in Changzhou Qingguo Lane to the fireworks in Yangzhou Renfeng Li, from the "Jiangnan Water lane,

canal out of print" Wuxi Qingming Bridge to the modern industrial town Nantong Tang Gate... The ancient buildings with carved beams and painted buildings and the old streets with a long history record nostalgia and inherit the blood of culture.

Jiangsu has 3 World cultural Heritage sites, 251 national key cultural relic protection units, and the number of national historical and cultural cities, Chinese historical and cultural towns, and Chinese historical and cultural blocks all rank first in the country.

How to make good use of such a rich "family background"? Jiangsu's answer is to "activate" historical and cultural heritage in protection, and use embroidery skills to do a good job of overall protection and living inheritance.

Pingjiang historical and cultural district on the weekend visitors are weaving, wearing Hanfu to visit the old street, listening to the Pingtan in the water teahouse, looking for the former residences of celebrities behind the streets and alleys, and enjoying the exquisite experience of "Soviet-style life".

"We have maintained the unique double-checkerboard pattern of" parallel water and land, adjacent river and street "in Pingjiang historic District, as well as the style of" pillow river family, small bridge and flowing water ".

At the same time, we will preserve the fireworks of the historic district and maintain the living conditions of ordinary people." Wang Yongfa, director of the planning and protection Department of the Ancient City Protection Committee of Suzhou Gusu District,

told reporters that in the process of protecting and repairing cultural relics and traditional houses, more than 8,000 residents living in the historic district to create a "quarter of an hour life circle",

shopping, community services, medical and health services and other living facilities can be reached in 15 minutes, people's life is comfortable and comfortable, and fireworks gas naturally rises.