With the opening of the European Cup, the fashion industry has also set off a diversified trend of wearing shirts. This year's jersey trend presents multiple changes, jersey design is being multi-dimensional diversification of "transformation", containing a strong street trend culture of jersey dress, also began to debut international shows through innovative design and collocation, into more wearing scenes, with a sense of relaxation and urban elite fashion sense of "Blokette wind" is just red!

According to industry analysis, the wearing style derived from sports will become the main focus of popularity throughout the year, and the more it can meet consumers' delicate, relaxed and comfortable single products, the more it can insight into market demand and become "explosive products".

Popular interpretation: Mixing genes is the key to popularity

"Blokette is actually a new term formed by splitting the words blokecore and coquette."

Blokette refers to the chic aesthetic of vintage jerseys met with girly flair.

blokecore's core, she elaborated, is characterized by baggy jerseys, casual jeans and vintage sneakers; The fashionable aesthetics pursued by coquette is a design with strong feminine characteristics, such as pink and lace, which emphasizes romantic femininity.

"The new style combined by the two quickly went viral on social platforms, gaining popularity among more trendy people than just fans."

"This season I've bought more than just football, I've bought hockey and tennis." The most interesting thing about "Blokette" is that it reconnects two seemingly opposite styles, blurring the boundaries of gender in sports trends. According to the data, "Blokette Wind" has garnered over 1 billion views on TikTok. On what grounds?

It is easy to wear a relaxed sense of sports, but also to express the urban elite fashion, and more to show the charm of personal wear, is the key to the success of the "Blokette style" with a mix and match gene.

Throughout the wear style derived from sports, in addition to the popular football uniform Blokecore, the king of all match baseball uniform Vibe, there are tennis clothing Tenniscore, Hockey Jersey. "A jersey is a gold piece of fashion, from the street to the workplace to the party, can be easily worn with the right combination."

Wear for reference: into the type into the international show trend

The core of the "Blokette wind" is extremely inclusive, and it essentially expresses the fusion of cultural styles.

"The jersey trend is actually a fire every year, but the 'ignition point' is different."

The biggest feature that distinguishes this year from the past is the visual "dejersetization" - in addition to retaining the most concise jersey cut and plate shape, any element has become the ornament of clothing, or badge pattern, or embroidery craft.

"This creates a more harmonious and comfortable look when paired with more everyday items." Taking the MiuMiu2024 spring/summer series as an example, on the basis of the classic girl style with ease, the brand has boldly entered the workplace with the "Blokette style", and outputs the uniform trend hidden in the wear with the temperament of the college style, including the golf jacket worn with the shirt folded on the body of the show model, and the pleated tennis skirt designed under the wide-shoulder suit of the street shot master.

"Jerseys are a great party item, and young people are very creative and free to wear them."

The essence of the "Blokette style" is to "spend a little attention on local details", such as bunching up loose and fat silhouette jerseys to highlight the right waist line, or subtly replacing sweatpants or tights with lace skirts and pleated skirts, and pulling the creative value of the new aesthetic of jerseys with everyday and distinctive pieces.

It is also worth mentioning the brand crossover jerseys favored by hipsters. Oversized jerseys by luxury brand Balenciaga, which teamed up with adidas last year, are still popular this year.

Milan shirt sponsor PUMA also pulled in street brand PLEASURES, with which it has collaborated many times, to create the team's fourth jersey. "Close-fitting jerseys are actually very suitable for everyday wear as a T-shirt, especially if the neckline cuff is designed with a unique pattern or font pattern."

Bright colors and exaggerated personality jewelry, socks, etc., can be added to the overall "Blokette style".

Since the middle of this month, the sales of jerseys have increased significantly, and the apparel products around the jerseys have also sold well.

After the opening of the European Cup, consumers' attention to ball sportswear has increased a lot, and the number of young people who directly consult the store has also increased. As early as before the opening of the European Cup, the pre-sale of the shirts of popular teams has been very hot, and recently some consumers who are not cold for the event and simply buy styles have also increased significantly.