How did Milan become a global fashion capital


If there is one city that deserves the title of "Fashion capital", it is Milan. Milan is undoubtedly the international fashion capital, a blend of luxury, art, food and culture... It is the perfect place for fashionistas and industry lovers.

So how did this picturesque place become Italy's fashion capital? How did it become the birthplace of so many iconic brands like Gucci, Armani, Prada, Marni and more? Milan's fantastic fashion history actually began with the Italian aristocracy before the Renaissance.

To this day, Italy's name has become synonymous with haute couture trends, as the country has been since the Renaissance. Italy's reputation in the fashion world was first established by the monarchy. Everyone wants to dress like aristocrats, and they all dress in luxury.

The 15th century was a time of art and color. Italian women wore elaborate clothing, jewelry, cosmetics, and other accessories, while men wore colorful and intricate embroidery on their robes, both of which signaled their status and authority. You can often see this in Da Vinci's portraits.

During this period, cities such as Florence, Venice, Milan, Naples, and Rome produced their own textiles and fabrics such as wool, silk, and velvet. The industry's legacy lasted until the middle of the 20th century, when the fashion market began to become increasingly competitive. From then on, Milan really started to become famous.

Fashion's biggest names, like Giovanni Battista Giorgini, Emilio Pucci and the Fontana sisters, leveraged the growing popularity of celebrities and the film industry, Held fashion shows in Rome, Venice and Florence.

Italy is fast becoming a destination for global fashion trends, and Milan stands out as the city of fashion.

By the second half of the 20th century, Milan had become a well-known industrial city with excellent manufacturing links. Designers turned to this Italian fashion mecca because of its trend-setting status, especially after 1961, when it became the headquarters of Vogue Italia.

Milan's fashion pioneers, Giorgio Armani and Gianni Versace, also contributed greatly to further solidifying the city's reputation after their designs became popular.

Milan Fashion Week has established the city's reputation for cutting-edge fashion. Versace's 1991 show, starring supermodels such as Cindy Crawford and Naomi Campbell, exemplified the popularity and heat of the fashion week.

These gorgeous shows, decorated with the exquisite patterns, cuts and colors of iconic designers, have attracted the favor of other fashion brands such as Gucci. Overnight, Milan became one of the four giants of global fashion.

Coming to Milan today, it is easy to see its status as the fashion capital of Italy. The Quadrilatero D'Oro (or "Golden Quad"/Quad Street) is made up of four streets showcasing Milanese style, lined with high-end shops and boutiques.

Strolling through the elegant streets of Milan, you will witness the history of Italian fashion, including the original Prada store, which opened in 1913. With its elegant glass walkway, this store is a favorite destination for the Italian and European upper class.

The whole area is also important from an architectural and cultural point of view. There are historic palaces of architectural value, such as the Palazzo Morando and the Palazzo Addaboromeo.

Here you can find the main stores of important Italian brands and fashion houses, such as Armani, Dolce Gabbana, Miu Miu, Prada: symbols of Italian style.

If you are shopping in Milan, the Via Montebonaparte is definitely a must. This famous area is known for its unique shops that can't be found anywhere else. A little stroll around the shops will take you to the area's high-end boutiques, which sell elaborate fashions by world-renowned designers.

Many of the biggest names in Italian fashion have some sort of connection to these well-known streets. If you're looking for something less flashy than the average designer label, Milan has independent boutiques, especially in the charming Brera neighborhood. Bohemian and artsy, you'll find something for everyone in this area.

You'll find handicrafts such as leather as well as vintage shops for vintage lovers. In addition to fashion, the area also includes the Palazzo Brera, beautiful art galleries, antique botanical gardens, a revitalized museum with the first Italian flag, aquariums, landmarks and much more!

The Italian philosopher and art critic Amberto Eco once said, "If other countries have a theory of design, Italy has a philosophy of design, or a system of design ideas." Design and fashion complement each other, when the design height reaches a certain peak, it will form and guide fashion; Correspondingly, the development and trend of fashion also leads and stimulates the development and innovation of design.

The Storytelling method or core of Italian design is "storytelling". In Italy, the object of design is not form, material or function, but story. Design a story first, give meaning, and then through the product expression. Therefore, in the Italian design strategy, "design" from the very beginning is for the purpose of communication.

With design and fashion as the leading industry, Milan has a large number of fashion, design and art resources. In addition to holding Milan Fashion Week and bringing together many fashion brands, the world's most important design event - Milan Design Week, the global furniture industry's "Olympic" event - Milan International Furniture Fair, the design industry's "World Expo" - Milan International Triennale and other activities, are engraved on the Milan fashion business card, become the world's fashion, home industry fashion vane.

A great country and a meaningful city cannot grow and develop without the contribution of economy and politics, but also without the nourishment of culture and education. Fashion education has always been one of the highlights of the Italian higher education system. The country has a complete fashion education system, covering fashion design, service system design, fashion marketing, fashion communication, fashion management and so on.

As Italy's fashion "leader", Milan is the perfect place to study fashion, design and art. Politecnico di Milano is one of them. Founded in 1863, Politecnico di Milano is located in the heart of Milan, in the Rumba region, which is regarded as one of the most developed industrial areas in Europe.

It has too many titles to count: Milan's oldest university, Italy's largest scientific and technological university, one of Italy's three national polytechnic universities...

As one of the world's top technical institutions, Politecnico di Milano has a strong faculty and enjoys a worldwide reputation in the fields of architecture, design and engineering.

QS art design discipline ranked fifth in the world, but also out of the ARMANI founder Giorgio Armani, DIOR former chief designer Gianfranco Frei, Italian national treasure designer Massimo Vignelli and countless fashion and design circle legends.

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