Get the figure first, then the dress


In the 1930s, fashion developed neoclassicism during the interwar and depression, and goddess gowns, surrealism, and escapism were ubiquitous expressions of the era.

The body first, then the dress, this new era has just begun, the theme is the radiant female form. The natural curves that showgirls once tried so hard to get rid of have now become women's treasures. If the 1920s gave birth to a new art Deco movement, the 1930s were the era of neoclassicism.

In the depression that followed the stock market crash, with dust storms raging and World War II looming, the democratic ideals of ancient Greece drove the escapist art of the era. Fashion photography has also developed by leaps and bounds during this decade.

What follows is a more detailed look at the fashion trends of the 1930s.

Women's fashion trends of the 1930s

A slant cut drop dress designed by Vionnet

The clothes are literally made for the female body. For the first time in the history of Western fashion, dresses danced on bodies that had not been "carved." French couturier Madeleine Vionnet made her mark with her gorgeous but uncomplicated dresses, which had Greek columns and curvaceous feminine shapes.

"For the first time, Vionnet has demonstrated this one-dress look on a model, and although it is difficult to capture successfully, the model in the robe is no longer static, but has rhythm and movement."

Backless outfits are all the rage

Back curves replace leg lines

In terms of milestones in fashion history, the backless dress was a new development in the 1930s, and until then women's bare backs had never been displayed in this way. Because the bottom drops to the floor, especially for evening wear, designers have to give a woman a new body space to show off, and that is her polished back.

Wide-legged pants became all the rage

Pantsuits join women's "group chat"

While there is debate about when women should wear pants, it is at least acknowledged that they are a smart choice for sports and holidays.

Fashion in the movies

Hollywood, the fashion capital

With the development of the film industry, Hollywood has undoubtedly become the "fashion capital" that leads the fashion trend. When Letty Lynton was released in 1932, Joan Crawford's white dress with ruffled sleeves became an instant hit.

Within two weeks of the release of Joan Crawford's film, every little girl across the country thought she would die without a dress like this.

Rayon, nylon and zippers

Make fashion more technological

The 1930s began with a disastrous stock market crash in 1929 - the Roaring Twenties came to an abrupt end. While the fashion industry tends to take the sunny road, there's no getting around the fact that millions of Americans are struggling financially. Thus, the development of fashion technology contributes to the democratization of fashion.

Zippers also made their first forays into the haute couture scene, with Schiaparelli using them for the first time in his Fall/Winter 1935 collection for "smooth, quick fastening".

Men have their MUSES, too! They also appeared on the big screen.

For example, Clark Cable, in the 1934 film "It Happened One Night," sported a spaghetti mustache, sleek hair and a three-piece suit.

Savile Row tailoring continues to lead the way.

After the loose tailoring of the 1920s, the silhouette of the suit became slimmer.

In order to match the change of women's silhouette, the waist of the suit has also adopted a semi-exaggerated design.

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