In recent years, the fashion world has been constantly setting off a sustainable boom, focusing on the direction of design, application, technology and humanities, and trying to interpret ESG (ESG is an abbreviation of Environmental, Social and corporate governance) in multiple ways. The industry revealed that the sustainable and diversified development direction allows young designers around the world to show new creative power, which can not only bring unique aesthetic concepts, but also bring more exploration of environmental protection, art and life integration for the consumer market.

● Popular interpretation:

remake

Open up new ways of empathizing

"A return to practicality is already mainstream in fashion design, and this year sustainability is another expression of the focus on everyday life, where the re-creation of recycling opens up new ideas for high fashion." In the case of luxury brands' high fashion, designers have begun to practice a "remake" design concept based on the emotional resonance of the wearer, which is not limited to a specific occasion, but conforms to the everyday real dress habit.

remake means remake, a remake, often seen in music and film, and has been increasingly applied to clothing in recent years. Thanks to this, Vintage clothing has become one of the inspirations for new products."

How to express "remake" concretely? The exquisite clothing production process has become the essence of remake design. For example, at the Balenciaga2024 summer show, the evening looks range from round dresses in retro floral print tones to gowns made from upcycled pieces collected from vintage stores across Europe and the United States, which are the performance of sustainable innovation implemented by the design team.

For another example, Maion Margiela's new season works, which have always appeared as pioneers, include evening gowns formed by the stitching of T-shirts and corsets, and lamp hood modeling hats made of wire as a skeleton and wrapped with cloth strips or strips of plastic film, etc., through exquisite handmade, create a kind of "untidy-width" blank space, making people feel interesting and full of story.

The popularity of sustainability in fashion design has extended to the degradation process of different pieces and even to runway design.

"All of the decorative plants on the Hermes runway this season were replanted back into nature after the show for true recycling." The designer brand, which is invested by Gucci's parent company Kering Group, showcased the biodegradation process of the waterless dyed printed collar shirt. "The concept of remodeling not only reproduces in the sense of design, but also includes the recycling of the fabric and process, which can achieve a more complete closed loop."

● Local innovation:

Deconstruct new fabrics and make them by hand, stitch by stitch

"The Spring/Summer 2024 Shanghai Fashion Week closed with Stella Mccartney, but the brightest stars of the entire fashion week were young Chinese designers." This group of young Chinese fashion design forces have brought the sustainability boom to the forefront, not only in their bold use of fabrics, but also in their insightful exploration of art and the environment under a pioneering aesthetic.

Taking warm hand-crafted creations as an example, swaying's new season designs do a good job of using the original texture of knitting to show a more modern aesthetic of gradual traces, a process of change from gritty to refined.

"What we can perceive is not only the visual impact of the pattern, but also the delicate touch of the fabric against the skin, which is actually made by the finger and the thread." This is a subtle emotional moment between people and fashion.

Another example is OSMOS's new season of fabric innovation and process update iteration, using a variety of yarns to weave into different textures and light knitting, sending out the original natural beauty and relaxation between layers.

Designer Chen Xuzhi's XU ZHI2024 Spring/Summer series, in its series of works honoring artists, "fringe" as a recyclable popular element, has been brought to the extreme for the first time -- metal fringe, silk fringe, chiffon fringe, feather fringe and wax rope fringe, depicting a new scene of life under the collision of various materials -- instant beauty. It went off like fireworks. "Handmade is an important undertone for these sustainable fashions, and technology is involved to make the fabric better serve the design and serve the wearer."

The sustainable development of the fashion industry has become a global consensus. Industry analysts revealed that in the future, the fashion industry will be deeply "bundled" with the city in more diversified sustainable forms. For example, fashion weeks in several cities are now using renewable energy to power events, and are promoting sustainable transportation options for attendees, with some shows eliminating the use of plastic bags or bottles.

This year is even more special for the fashion industry. The 2024 Summer Olympic Games will put Paris in the spotlight of the world. Five years ago, during the 2019 Autumn/Winter Paris Fashion Week, the launch of the "Paris Good Fashion" project was announced with the aim of making Paris a capital of sustainable fashion by 2024. The industry expects that this summer's Olympic Games will not only test the fashion "report card" of the city of Paris, but also provide a new standard and innovative ideas for sustainable development for the future of the fashion industry.