The movie is like an invitation


Not only them, Chanel brand ambassador Whitney Peak, William Chan and many leading figures and rising stars in the Chinese film industry also surprised to appear in Shenzhen to feel the dynamic charm of the big show.

For these actors and models, CHANEL 2023/24 early spring resort series Shenzhen launch conference is a journey that makes dreams come true.

The dreamy charm of classic Hollywood movie images and the lifestyle of Los Angeles are the inspiration for this show, leading us once again into a world of color, joy and elegance.

When we think of the picture of life in Los Angeles, we think of discos, pulleys and aerobics...... As a result, they appeared in the early spring 2023/24 resort collection."

From the first bodybuilders in the 1920s, to surfers in the 1960s, the beaches of the West Coast are home to numerous sports subcultures and are a common memory many people refer to in Los Angeles.

Bodybuilding, energetic and confident "swimsuit beauty" has also become the iconic image of Hollywood movies.

01

Sports vitality

The show kicked off as models walked down the runway in black swimsuits, stretch tops and athletic shorts, with leg warmers and sneakers detailing a striking resemblance to a sporty girl in an American movie.

Delicate bathrobes and modern swimsuits in light powder tones, gold or colorful patterns, the vibrant atmosphere is naturally presented, as if this is not a luxury fashion show, but just a relaxing outing on the surf beach.

In CHANEL's Hollywood stories, Jane Fonda's name is also mentioned. In the late 1970s, the Oscar-winning actress pioneered the aerobics movement that swept the world and made colorful tights, socks and sneakers a popular fashion trend.

In the 1980s, women who were keen on roller skating raced into the sunset over the Pacific Ocean. These days, models in size 5 t-shirts and athletic shorts strut down the runway on skateboards with black and beige double C logos.

02

Disco age

Disco and dance hall culture also emerged during the same period. The shiny fashions on the runway were reminiscent of disco lights in the middle of the dance floor.

Shiny elements and gradient metallic tones, colorful graffiti and bold accessories combine modern silhouettes from the '80s in a style beloved by Karl Lagerfeld.

03

The twill is soft

The classic tweed also has a Los Angeles imprint: the black-and-white tones of the Paramount studio set - also representative of CHANEL - were revived on top of 1960-style suits.

Pink tones are also a favorite of Virginie Viard, and elegant pastels and rich powders are spread over classic styles, making the women who wear them more light and cute.

Deep, shallow gold is woven into the soft fabric, and the soft color changes with the pace of the model, like the light of the Los Angeles sunset, gently sprinkled on the body.

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