the organizers will also hold thematic promotion activities such as "Beijing Theme Day"


With the annual theme of "From Cultural Classics to a Better Life", the exhibition consists of four parts: the Chinese Civilization Exhibition area, the Central Activity Area, the Beijing Culture Exhibition Area,

and the characteristic Culture Exhibition Area, systematically displaying the cultural symbols of the Central Plains culture, the Hehe culture, the Yellow River culture, the Yangtze River culture, the Greater Bay Area culture,

and the culture of ethnic minorities. The exhibition covers about 600 kinds of theme books, bronzes and porcelain, arts and crafts, cultural and creative products, and 2,000 special exhibits.

According to the organizers, this year is the second time that CIPG has been invited to participate in the Paris International Expo, and the area of the China theme pavilion has doubled compared with last year.

French Senator Philippe Folio said at the exhibition site that both France and China have a profound historical heritage, and culture is an important basis for people-to-people exchanges between the two countries. This theme exhibition will contribute to the development of France-China relations.

At the opening ceremony of the exhibition, Du Zhanyuan, director general of the China Foreign Language Administration, said that this year marks the 60th anniversary of the establishment of diplomatic ties between China and France and is also the Year of Sino-French Culture and Tourism.

People-to-people exchanges and cooperation have played an irreplaceable role in the course of bilateral exchanges. It is hoped that people in France and other countries will better understand and love Chinese culture through the Paris International Expo.

During the exhibition period, the organizers will also hold thematic promotion activities such as "Beijing Theme Day", "National Expo Theme Day" and "Shandong Theme Day", as well as a series of activities such as the "Beijing Meets Paris" Dialogue on the Story of Two Cities,

the China-France Dialogue on Promoting Exchanges and Mutual Learning of Civilizations, the establishment ceremony of the Mechanism for promoting China-Eu Trade and cultural Exchange and cooperation, and the Paris Harmony Cultural Exchange.

The Paris International Exposition, founded in 1904, is one of the world's largest and most prestigious comprehensive exhibitions with a long history. This year, the Paris International Exposition took place from 1 to 12 May at the Porte de Versailles Exhibition Centre in Paris.National style clothing has become a new track in the clothing industry how to grasp the development opportunity?

Just past the May Day holiday, Hanfu "flow" once again transformed into cultural travel "stay". Since the beginning of this year, from "New Year clothes" to "outing clothes", and then to Chinese graduation clothes,

national style clothing has been heating up, and has become the first choice for young people to wear ceremonial clothes. "National wind" blowing, China's clothing industry ushered in a good opportunity, how to ride the wind?

What is national style dress? Guo-style dress is a modern dress that can reflect Chinese traditional dress culture, has traditional Chinese elements, and has certain adherence in shape and system.

National style clothing has become a new track in the clothing industry. In the first quarter of this year, the Hanfu as a characteristic industry in Cao County, Shandong province, Hanfu online sales reached 1.98 billion yuan,

an increase of 90.75%. However, the rapid growth of the national style of clothing is also facing growing pains. The product styles on the market are mixed, and the quality is uneven and has been ridiculed by many consumers.

How to do a good job of traditional clothing culture inheritance and innovation, so that national style clothing better into life, the clothing industry and enterprises need to take action.

We should start from improving the quality and develop the foundation stably. At present, the high return rate of national style clothing is mainly due to the fact that some pirate businesses "goods are not on the board",

using the pictures of genuine businesses, but not using the same fabrics and processes, resulting in a large psychological gap after consumers receive goods. In fact, no matter how the market changes,

consumers' basic demand for product quality will not change. After all, brand influence must be accumulated by improving quality, otherwise it can not stand the test of time.

We should start with training talents and improve design strength. Guo-style clothing is the inheritance and innovation of traditional Chinese culture, which should highlight traditional aesthetics and fit modern life.

At present, there are problems in the market that the original design ability is insufficient and plagiarism is prevalent. It is necessary to increase the training of design talents, dig deep into the connotation of traditional Chinese culture,

improve the design ability of fabrics, colors, crafts, structures and other national fashion design capabilities and digital fashion design capabilities, and explore more new expressions of traditional culture.

At the same time, relevant industry institutions can guide the formation of national style and new fashion by holding activities such as fashion trend release, theme exhibitions, high-end forums, and professional events.

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