This time, the creative director of the boutique department, Virginie Viard, invited everyone to le19M, located at the junction of the 19th arrondissement of Paris and Aubervilliers town, to witness a reincarnate of fashion and art in this extreme combination of design and high handicraft.

Chanel this season 2021/22 Premium Workshop collection in a modern avant-garde way to show the workshop precipitation, inherited from the high-end handicraft.

Virginie Viard incorporated the street style of the left bank of the Seine into its design this season, combining street graffiti with hand-embroidered craftsmanship to interpret the brand's logo with more vibrant and youthful colors and lines.

At the same time, the Chanel Logo also shows a new vitality through high-level craftsmanship in a more diverse way.

No longer limited to the classic double C pattern, Chanel's letters have been redesigned into a more modern style such as three-dimensional, handwritten or filled, dotted on different fabrics, retaining Chanel's consistent elegant core at the same time, but also make the whole series more youthful.

It is not difficult to find that camellia flowers also appear in more colorful styles in the single item: or decorated with a classic look on the ribbon; Or form visual contrast with black in gorgeous multicolor style; Or in the form of a brooch to open freely on the skirt.

In addition, some very urban temperament of the single character attracted attention. These included tweed jackets with sweatshirt sleeves, knitted Bermuda shorts suits, leather jackets embellished with jewels, and a variety of coats with a more casual vibe, while the modern and streetwise look made it more context-free and wearable.

There are also a number of embroidered garments inspired by le19M, silver sequin embroidery created by Montex embroidery workshop, combined with the style of the external wall of the building, the geometric mesh structure combines the power of modern simplicity with the beauty of high craftsmanship, and the special triangle shape representing the building is constantly appearing in the logo of the dress.

In terms of clothing and jewelry, Chanel also maintains a consistent overlapping style.

The layered long necklaces and intricate and colorful hand ornaments echo, making the overall shape more powerful and unique to women, and also providing a sense of layering and casual temperament for the shape.

In line with the casual style of the street throughout the season, the handbags are also mostly small and mini styles - embroidery beaded bags reflecting high craftsmanship, leather chain bags echoing the styling color, and small Vanity Case makeup bags with a full sense of vacation.

More Chanel classic style mini size, stacked with two but more smart and playful.

Located in the 19th arrondissement of Paris, next to the town of Aubervilliers, 19 is one of Chanel's iconic numbers.

M represents the five core elements that comprise it: Mains (hand), Mode (fashion), Metier (craft), Maison (workshop) and Manufactures (factory).

Designed by architect Rudy Ricciotti, this unique triangular building with a creative facade has a "concrete line" appearance that evoks the sophistication of high embroidery fabrics and craftsmanship.

Here is a collection of 11 high-grade workshops under the brand, 600 craftsmen and experts, can be said to be a collection of high-grade handicrafts.

The location of the show selected in le19M also has great significance, because it is not only a symbol of superior quality of the high-end workshop, but also highlights Chanel's pioneering spirit and commitment to the protection and development of traditional exquisite craftsmanship.

"I feel like I'm back on campus here," Virginie Viard told us after the show. For her, art comes alive in le19M.

This season, Chanel invited REMEMBERS Studio to produce an animated film for the show.

This animation is the echo between Chanel and the high-end workshop, but also a tribute to each other in the creative collision, the combination of the brand's iconic symbol and the exquisite skills of the workshop and le19M, so that this place becomes a dream habitat.