Why did Ferragamo build a shoe empire?

First of all, putting on Ferragamo's shoes is like a dream in itself.

Mr. Salvatore's eldest son, Ferruccio Ferragamo, said: "My father was very creative, when he had a client like Audrey Hepburn or Judy Garland, he would design a style for her based on the personality of the woman standing in front of him. Not only were the shoes custom-made, they were made just for her."

The names of the guests are also very dreamy.

In his autobiography, Salvatore divided his shoe-making guests into three categories: those with shoes smaller than size six, Cinderella; All that is equal to 6 is Venus, and all that is 7 or above is Aristocrat.

At the same time, the aesthetic value of Ferragamo shoes is no less than that of art, and the collection of shoes is large enough to open a museum.

For example, in a period of material scarcity, cork and strong transparent nylon thread were readily available to make F-shaped heels and transparent sandals, which are epoch-making shoes, and now seem very advanced.

Another legendary pair of shoes, the Rainbow "Rainbow shoes", was designed for Hollywood actress Judy Garland in 1938, combining shape and color dreamily.

For women, shoes are not only sexy, but also easy to wear.

"Trying to learn how to make shoes that fit, refusing to sign off on shoes that don't fit: that's what my life and career have been about." These are the last words of the prologue to Salvatore Ferragamo's autobiography, The Dream Cobbler.

In order to make more ergonomic shoes, Salvatore, who has years of shoemaking experience, also studied anatomy at the University of Southern California.

In the brand's own museum, countless last models and manuscripts are stored, representing Ferragamo's efforts to ensure the comfort of each pair of shoes.

The real good shoes, obviously can be promoted to avoid weaknesses, in line with the foot type. Today, most of Ferragamo's non-custom shoes can also be divided into ABCD four widths, helping women with different foot shapes to buy their favorite shoes.

Current creative Director Paul Andrew continues the brand's artistry and practicality, while incorporating his own aesthetic to make Ferragamo shoes simpler and younger.

For example, this year's new Viva collection is based on Ferragamo's classic Vara collection, but the toe is sharper and smoother, the heel is inspired by creative director Paul Andrew's favorite artist Richard Serra, and the teardrop heel is derived from a sculptural work with exquisite lines.

In addition to elegance, the overall look has become cooler, so from the temperament of Zhang Junning to the sweet Lim Yun, to the virtual idol imma are wearing.

This autumn and winter Viva in addition to flat models, but also added a deuce model, in the material is also more suede, denim and other material choices.

Ferragamo's Instagram profile reads - There is no limit to beauty, no saturation point in design, no end to the material.

Where there is life, there are endless possibilities for Ferragamo's future.