It is also common to learn that celebrity artists are also attracted by dopamine wear, and social media and promotion topics are frequently cue to the word.

It can be said that dopamine wear has become one of the hottest words this spring and summer, and even passers-by who are not sensitive to fashion have begun to notice the word and realize that the world around them has begun to light up.

But this summer has not yet passed, with the emergence of dopamine in the publicity of various industries and scenes in life, more and more people have begun to denounce dopamine, local, no connotation, minority likes to be abandoned by subculture lovers, dopamine wear has fallen into controversy.

Why is dopamine on fire?

Before we talk about the controversy, let's talk about what dopamine threading is.

Research published in 2012 by the University of Hertfordshire in the UK showed that clothing is closely related to a person's mood, and people can improve their mood through certain dress patterns, such as wearing bright clothes or colorful accessories.

Dopamine wear comes from fashion psychologist Dr. Dawnn Karen, whose book "Dress for the Best Life" first mentioned dopamine wear, that is, mood enhancing wear, by relatively bright color pieces to trigger positive emotions, stimulate the "happy hormone" secretion of dopamine.

With the development of fashion trends, colorful clothes in 2022 have begun to become popular internationally, you can see many fashion Kols wearing bright clothes or pieces at fashion Week, and the clothes on the fashion week runway have also begun to be colorful.

The girls wearing bright colors in the video every day began to be imitated by a large number of people, and "dopamine" has a high degree of discussion on platforms such as Tiktok/Small Red Book, and has become the traffic password of various platforms.

This word as the origin, began to penetrate other platforms and industries, by this summer, regardless of whether you care about fashion, pay attention to clothing, everyone knows the word "dopamine wear".

The popularity of dopamine lapping in China on the one hand benefits from the rapid fermentation of hot words on short video platforms, on the other hand, it is also because as the first year of officially getting rid of restrictions and entering the post-epidemic era, people need to get active energy to sweep away the haze of the past three years. So we're seeing concerts everywhere, lots of travel-related talk, and more celebrations than ever.

Dr. Dawnn Karen said, "There are many things we can do to release dopamine, such as wearing irrelevant, exaggerated clothing, polka dots, leopard print or tutu, or brighter colors?"

Therefore, it can be seen that in the post-epidemic era, people who have been repressed for a long time have more abrupt choices of color, and the styles are more bold and exaggerated, which coincides with the dopamine wearing of medium and high saturation colors and complicated accessories. Moreover, bright colors bring the release of dopamine, and the pleasure generated by them will make people want to repeat this behavior that can bring happiness experience.

At the same time, another style is also popular in the past two years, extremely hot, that is Y2K.

Y2K style as the retro revival of the past two years can be said to be hot, and the birth of dopamine wear and Y2K style are closely related to the millennium.

At the beginning of the millennium when everything is developing rapidly, people are full of longing and expectation for the new century, so fresh and bold creation appears frequently in this period, dopamine and Y2K wear came into being, they precipitate in time to retain people's beautiful vision of the future, through the dress to express their attitude.

And now, when the post-epidemic era and Y2K sexy cool girls meet, the subsequent popularity of dopamine wear absorbs the two bright and colorful color matching and accessory style, adds more youthful vitality, and is also in line with people's pursuit of multiple integration, so the popularity of dopamine wear can also be said to be an inevitable.

But is dopamine really good for us?

It's also because dopamine has become so popular so quickly, and because of its excessive use on major social media platforms, the meaning of words has been amplified and solidified, and everything colorful, complicated, and decorated with the beginning of the millennium has been labeled with dopamine.

And its popularity has also affected the subculture audience, because after the popularity of dopamine wear, a large number of people flocked to colorful wear patterns, and at the same time, it has been further stereotyped and labeled.

It's like everyone wearing colorful clothes is dopamine.

Like the Y2K style we mentioned earlier, it is easy to be confused, and the complexity and bold conflicting colors in the subculture dress are also stamped by passers-by to "follow the trend", and the antipathy about dopamine wear is rising.